April 21, 2015
3 Basic Google Shopping Optimization Tips
The competitive environment continues to get deeper and more difficult to beat in ecommerce. To continue winning new customers, you need to capitalize on every available opportunity faster and more strategically than even the biggest retailers online.
Client Story: Distinctive Apparel, Inc.
Distinctive Apparel operates multiple fashion and apparel properties, all direct-to-consumer that rely on digital marketing to drive sales. When they started with Metric Theory, revenue was down 37% YoY. See how Metric Theory turned around that deficit and posted 185% gains in new customer acquisition!
Search Engine Marketing
Shopping and Text ad strategies combined with layered audiences maximize your revenue for each and every paid click.
Social Advertising
Remarketing is a must, but the real power of networks like Facebook and Pinterest is in introducing new customers to your brand and website.
Feed Management
With the undeniable importance of Shopping campaigns, optimizing your feed for specific publishers is imperative to maximize performance.
Performance Display
With direct site placement and solutions like algorithmic optimization, Display can produce real returns.
Remarketing
Dynamic product ads and remarketing for Search convert previous visitors and raise LTV of previous buyers.
Amazon Advertising
Half of all product searches on the web start on Amazon. We make sure you’re there when they happen.
We love talking ROAS, LTV, and ACOS!
See how we can drive growth for your business.
"The Metric Theory team is best-in-breed for digital account management and program execution. They are inquisitive and bring a high level of diligence and data mining to the optimization of our efforts."
"Metric Theory has been an excellent partner assisting us to drive sales and brand growth on Amazon. They have been flexible throughout our partnership, efficiently and effectively tailoring campaigns to meet our brand’s KPIs. Not only has our Amazon business experienced exponential growth, but we have learned a great deal about advertising on Amazon throughout the process."
