November 28, 2018
How to Properly Evaluate Your Prospecting Display Campaigns
Display advertising that is trackable, transparent, and has measurable impact on brand awareness and direct response. Metric Theory doesn’t offer any management service where we can’t provide tangible, data-focused planning and outcomes. Besides, a business can’t advertise in text alone.
No matter your goal, Display is a foundational digital marketing channel. Metric Theory clients range from small startups to giant retailers and public companies that all love MT for one reason: We drive results.
Matching the right message to a specific audience at the perfect time takes deep analysis and an immersion in your business.
Consumer and B2B web behavior and interest targeting have never been sharper for expanding your brand presence.
Out of the millions of content sites on the web, we find the ones that perform best for your ads.
Real-time bidding using the most comprehensive consumer data and reach available in advertising.
CRM data and email address-level targeting deliver memorable ads to the most interested audiences.
We track your performance and awareness display ad impact to give you a clear picture of the value of your investment.
"Metric Theory's team has really stepped up to the challenge and significantly improved targeting and prospect quality."
Remarketing is too often neglected as an autopilot program for advertisers, when in fact it’s the most important method to follow through on other marketing investments. Metric Theory makes the most out of all your available prospect and customer data, architecting a detailed remarketing universe for every client, and testing until it reaches peak performance.
Understanding the impact of every display impression is not an easy task, but it’s the standard we hold ourselves to at Metric Theory. We follow every paid impression and click to know where it’s going and where it ends up, so that our investments are always discovering new ways to max out customer acquisition.