Display Advertising


Our Display Ads Have Something to Prove

Display advertising that is trackable, transparent, and has measurable impact on brand awareness and direct response. Metric Theory doesn’t offer any management service where we can’t provide tangible, data-focused planning and outcomes. Besides, a business can’t advertise in text alone.

What We Do

No matter your goal, Display is a foundational digital marketing channel. Metric Theory clients range from small startups to giant retailers and public companies that all love MT for one reason: We drive results.


Matching the right message to a specific audience at the perfect time takes deep analysis and an immersion in your business.

Behavioral Targeting

Consumer and B2B web behavior and interest targeting have never been sharper for expanding your brand presence.

Site Placement Optimization

Out of the millions of content sites on the web, we find the ones that perform best for your ads.

Programmatic Display

Real-time bidding using the most comprehensive consumer data and reach available in advertising.

Custom Audience

CRM data and email address-level targeting deliver memorable ads to the most interested audiences.

Reporting Integration

We track your performance and awareness display ad impact to give you a clear picture of the value of your investment.

Programmatic Media: An Introductory Guide

For any marketer who’s looking to dive in to programmatic media for the first time, Metric Theory presents our primer for building a successful programmatic media strategy.

Client Story: Five9

Metric Theory was challenged to increase lead quality while improving overall sales. By getting creative with customer data and implementing advanced display strategies, our team drove a 75% increase in call duration and a 100% increase in enterprise deals.

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"Metric Theory's team has really stepped up to the challenge and significantly improved targeting and prospect quality."

Jason Yang, VP Digital Marketing

Five9, Inc.


Remarketing Revitalization

Remarketing is too often neglected as an autopilot program for advertisers, when in fact it’s the most important method to follow through on other marketing investments. Metric Theory makes the most out of all your available prospect and customer data, architecting a detailed remarketing universe for every client, and testing until it reaches peak performance.

Customer Path Graphic [Converted]

Branding with a Focus on Quality

Understanding the impact of every display impression is not an easy task, but it’s the standard we hold ourselves to at Metric Theory. We follow every paid impression and click to know where it’s going and where it ends up, so that our investments are always discovering new ways to max out customer acquisition.

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