Feed Management

Services

Behind every Shopping campaign is a product feed, directly responsible for the volume and quality of Shopping traffic, or in other words, how much revenue it brings in. Our product feed experts use leading software to customize millions of attributes, manage promotions, and provide error monitoring and correction to maximize profit and prevent revenue loss on both Google and Bing.

What We Do

Feed management is available as an add-on service to standard SEM management with Metric Theory.

Google & Bing Feed Creation

We apply keyword strategies to shopping cart data to transform your product list into a revenue generation machine.

Feed Data Optimization

Your feed manager works consistently to refine product titles, descriptions, and more to match to the most profitable searches.

Keyword Testing

We’ll research the market for opportunities to test keywords in the feed to maximize CTR and expand search volume.

Promotion Management

Managing and testing promotions across hundreds of thousands of products keeps you competitive for consumers ready to buy.

Uptime Monitoring

Development issues that impact your feed cost you real sales for every minute it’s affected. Your feed is safe with us, 24/7.

Error Correction

Small issues with shopping cart data can lead to huge numbers of products not serving ads – we fix them, fast.

What Our Clients Say

"The Metric Theory team is best-in-breed for digital account management and program execution. They are inquisitive and bring a high level of diligence and data mining to the optimization of our efforts. "

David M Hirsch, Sr. VP of Ecommerce & Marketing

Chadwicks of Boston

Packages

Metric Theory offers three levels of feed management services to suit the specific needs of your business.

Feed Creation

We turn any shopping cart inventory export into a polished product feed for launching Shopping ads

Basic Management

We host and update your feed daily, actively monitoring for uptime and error resolution

Performance Management

Active optimization and testing by a dedicated feed strategist to maximize Shopping reach and performance

Customer Path Graphic [Converted]

Feed Management Beyond Search

Feed-based advertising is essential for maximizing revenue not only on Google and Bing Shopping, but also on Facebook, Display, and more. We’ll pull in your shopping cart data and create unique feeds tailored to meet the individual demands of every network so that you always show the perfect ads.

Let’s Do This.

Let's Make Things Happen!

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