Feed Management


Behind every Shopping campaign is a product feed, directly responsible for the volume and quality of Shopping traffic, or in other words, how much revenue it brings in. Our product feed experts use leading software to customize millions of attributes, manage promotions, and provide error monitoring and correction to maximize profit and prevent revenue loss on both Google and Bing.

What We Do

Feed management is available as an add-on service to standard SEM management with Metric Theory.

Google & Bing Feed Creation

We apply keyword strategies to shopping cart data to transform your product list into a revenue generation machine.

Feed Data Optimization

Your feed manager works consistently to refine product titles, descriptions, and more to match to the most profitable searches.

Keyword Testing

We’ll research the market for opportunities to test keywords in the feed to maximize CTR and expand search volume.

Promotion Management

Managing and testing promotions across hundreds of thousands of products keeps you competitive for consumers ready to buy.

Uptime Monitoring

Development issues that impact your feed cost you real sales for every minute it’s affected. Your feed is safe with us, 24/7.

Error Correction

Small issues with shopping cart data can lead to huge numbers of products not serving ads – we fix them, fast.

Optimizing Product Feeds for These Networks & More

Client Story: Too Faced

Too Faced is a rapidly growing cosmetics company with an obsessed and devoted fan base. They came to Metric Theory to ensure their digital marketing was helping them grow as quickly as possible, and we delivered 800% revenue growth from strategy covering the full purchase funnel, including feed optimizations for increased product exposure.

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"The Metric Theory team is best-in-breed for digital account management and program execution. They are inquisitive and bring a high level of diligence and data mining to the optimization of our efforts. "

David M Hirsch, Sr. VP of Ecommerce & Marketing

Chadwicks of Boston

Customer Path Graphic [Converted]

Feed Management Beyond Search

Feed-based advertising is essential for maximizing revenue not only on Google and Bing Shopping, but also on Facebook, Display, and more. We’ll pull in your shopping cart data and create unique feeds tailored to meet the individual demands of every network so that you always show the perfect ads.

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