October 10, 2018
Holiday Feed Strategy: Including Key Terms in Your Google Shopping Feed
Behind every Shopping campaign is a product feed, directly responsible for the volume and quality of Shopping traffic, or in other words, how much revenue it brings in. Our product feed experts use leading software to customize millions of attributes, manage promotions, and provide error monitoring and correction to maximize profit and prevent revenue loss on both Google and Bing.
Feed management is available as an add-on service to standard SEM management with Metric Theory.
We apply keyword strategies to shopping cart data to transform your product list into a revenue generation machine.
Your feed manager works consistently to refine product titles, descriptions, and more to match to the most profitable searches.
We’ll research the market for opportunities to test keywords in the feed to maximize CTR and expand search volume.
Managing and testing promotions across hundreds of thousands of products keeps you competitive for consumers ready to buy.
Development issues that impact your feed cost you real sales for every minute it’s affected. Your feed is safe with us, 24/7.
Small issues with shopping cart data can lead to huge numbers of products not serving ads – we fix them, fast.
Too Faced is a rapidly growing cosmetics company with an obsessed and devoted fan base. They came to Metric Theory to ensure their digital marketing was helping them grow as quickly as possible, and we delivered 800% revenue growth from strategy covering the full purchase funnel, including feed optimizations for increased product exposure.
"The Metric Theory team is best-in-breed for digital account management and program execution. They are inquisitive and bring a high level of diligence and data mining to the optimization of our efforts. "
Feed-based advertising is essential for maximizing revenue not only on Google and Bing Shopping, but also on Facebook, Display, and more. We’ll pull in your shopping cart data and create unique feeds tailored to meet the individual demands of every network so that you always show the perfect ads.