June 18, 2021
Google Smart Shopping: What Makes it Special and How to Make it Work for You
Behind every Shopping campaign is a product feed, directly responsible for the volume and quality of Shopping traffic, or in other words, how much revenue it brings in. Our product feed experts use leading software to customize millions of attributes, manage promotions, and provide error monitoring and correction to maximize profit and prevent revenue loss on both Google and Bing.
What We Do
Feed management is available as an add-on service to standard SEM management with Metric Theory.
Google & Bing Feed Creation
We apply keyword strategies to shopping cart data to transform your product list into a revenue generation machine.
Feed Data Optimization
Your feed manager works consistently to refine product titles, descriptions, and more to match to the most profitable searches.
Keyword Testing
We’ll research the market for opportunities to test keywords in the feed to maximize CTR and expand search volume.
Client Story: Too Faced
Too Faced is a rapidly growing cosmetics company with an obsessed and devoted fan base. They came to Metric Theory to ensure their digital marketing was helping them grow as quickly as possible, and we delivered 800% revenue growth from strategy covering the full purchase funnel, including feed optimizations for increased product exposure.
Feed Management Beyond Search
Feed-based advertising is essential for maximizing revenue not only on Google and Bing Shopping, but also on Facebook, Display, and more. We’ll pull in your shopping cart data and create unique feeds tailored to meet the individual demands of every network so that you always show the perfect ads.
