Retail Brands

Who We Work With

Our experience helping emerging direct-to-consumer brands find their tribe and enduring brands navigate the intersection of brick-and-mortar with online has led to some of the most explosive growth stories we've produced. We'll apply our system to deliver more first-time buyers and repeat purchases than you thought possible.

Client Story: Too Faced Cosmetics

Too Faced is a rapidly growing cosmetics company with an obsessed and devoted fan base. They came to Metric Theory to ensure their digital marketing was helping them grow as quickly as possible, and we delivered 800% revenue growth from strategy covering the full purchase funnel.

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Metric Theory Solutions

Full-funnel strategies, focused on cross-channel data and performance, driven by deep analytical insight

Search Engine Marketing

Optimize brand search ROI, introduce your brand to new searchers, and max out your brand presence on every related search.

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Detailed use of both custom and website audiences gives your brand the edge on customer acquisition and LTV growth.

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Social Advertising

Facebook, Instagram, Pinterest, Snapchat. Social combines brand advocacy and direct ROI to create a powerful way to find new customers.

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Display Advertising

Direct site targeting and use of consumer purchase, browsing, and behavioral data will match your most likely buyer with the perfect ad message.

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Feed Management

Retail brand product feeds often need a multitude of adjustments to find the most productive searches to present your products on.

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Mobile Advertising

Brand audiences are overwhelmingly mobile. Get strategies that maximize both reach and results by device.

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Ready to Find Your Brand Evangelists?

See how we can drive growth for your business.

Who We Work With

"Metric Theory was instrumental in helping provide data-driven recommendations on strategy to help support go-to-market media plans, testing of new campaigns, big-box retailer support and so much more. The attention to detail, strategic thinking, continuous data-driven mindset and access to the latest technologies available from all the major paid media platforms, Metric Theory has helped us to get ahead of the competition and continue to grow and scale the DTC business."

Jennifer Kim, Acquisition Marketing Manager


"Our long-standing partnership with Metric Theory and their deep understanding of our business has enabled them to implement innovative strategies for shopping and bidding automation. They've established Search and Shopping as the highest-growth and highest-ROI channels for new customer acquisition at Winc."

Rohan Panjiar, Director - Performance Marketing