Amazon Marketing


Brand-Focused, Profit-Minded Amazon Strategy

Tap into the full power of Amazon advertising, from ads on Amazon to targeting buyers off Amazon using buyer intent data. Get product listing optimization to capture and convert more organic demand, and reporting that goes far beyond what even Amazon can offer. Add on paid search and social strategy to grow your brand presence and sales across the digital landscape.

What We Do

Sponsored Products

Boost product discovery, match your brand to valuable searches, and win new customers who are ready to buy on competing product pages.

Sponsored Brands

Own the page on brand searches to beat would-be poachers. Experiment with copy, video, and more to maximize ACoS.

Sponsored Display

The only way to access powerful Amazon shopping data to close past shoppers and find new, in-market buyers beyond the Amazon ecosystem.

Amazon + SEM + Social

Combine Amazon management with Search and Social ads for integrated performance reporting and brand strategy, everywhere.

Ad Testing

Our testing method, not available via the Amazon platform and backed by data, will turn good results…into Gold Box results.

Custom Reporting

Metric Theory’s integrated reporting provides insight Amazon simply can’t, giving you a beautifully simple way to track your growth.

Product Listing Optimization

We combine technology and expert ecommerce copywriting that not only boosts organic sales, but Amazon ad performance as well.

MAP & Reseller Management

Protect your brand and profits – eliminate MAP violators and unauthorized resellers, and optimize your best path to maximize revenue across storefronts.

Client Story: HoMedics

New product launches can be tricky to pull off well enough to meet sales expectations, but they’re even harder when they involve new technology. Coordinating a launch across Amazon, Social, and Search with Metric Theory, HoMedics was able to complete the brand-to-demand cycle in mere months to achieve sales that beat revenue targets by 90%.

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Get Primed for Prime Day

Amazon is such a powerful sales platform, it created a new holiday sales season for sellers – Amazon Prime Day. Since 2015, Prime Day has become one of Amazon’s largest sales days, rivaling even Black Friday and Cyber Monday. With Amazon ads, it’s Christmas come early on Prime Day.

"Metric Theory immediately cut monthly costs and grew revenue on Amazon for us, and it's taken off even more from there. Everyone selling on Amazon needs a partner like them."

David M Hirsch, VP of Ecommerce

FGX International Brands

"Metric Theory has been an excellent partner assisting us to drive sales and brand growth on Amazon. They have been flexible throughout our partnership, efficiently and effectively tailoring campaigns to meet our brand’s KPIs. Not only has our Amazon business experienced exponential growth, but we have learned a great deal about advertising on Amazon throughout the process."

Nolan Koon, Sales Manager

Every Man Jack

Walmart Search Ads

Beyond Amazon: Walmart and More

Amazon may be the biggest marketplace to find new customers, but it’s not the only one. With eBay still selling $90 billion worth of goods annually, Walmart and Target+ opening to retailers, and still other marketplaces, few brands have the time or talent to seize all of their available opportunity. We’ll manage ads and optimize listings across each platform, all in a unified system with creative assets and copy.

Contact Us

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Conquer Mobile Ecommerce with Amazon

Still working to improve your mobile ecommerce experience? You’re not alone. With Amazon advertising, you can leverage their world-class mobile distribution across their app and web experience to every Prime customer with a phone or tablet.