January 13, 2021
Amazon Advertising New Reporting Features for 2021
Tap into the full power of Amazon advertising, from ads on Amazon to targeting buyers off Amazon using buyer intent data. Get product listing optimization to capture and convert more organic demand, and reporting that goes far beyond what even Amazon can offer. Add on paid search and social strategy to grow your brand presence and sales across the digital landscape.
Boost product discovery, match your brand to valuable searches, and win new customers who are ready to buy on competing product pages.
Own the page on brand searches to beat would-be poachers. Experiment with copy, video, and more to maximize ACoS.
The only way to access powerful Amazon shopping data to close past shoppers and find new, in-market buyers beyond the Amazon ecosystem.
Combine Amazon management with Search and Social ads for integrated performance reporting and brand strategy, everywhere.
Our testing method, not available via the Amazon platform and backed by data, will turn good results…into Gold Box results.
Metric Theory’s integrated reporting provides insight Amazon simply can’t, giving you a beautifully simple way to track your growth.
We combine technology and expert ecommerce copywriting that not only boosts organic sales, but Amazon ad performance as well.
Protect your brand and profits – eliminate MAP violators and unauthorized resellers, and optimize your best path to maximize revenue across storefronts.
Amazon is such a powerful sales platform, it created a new holiday sales season for sellers – Amazon Prime Day. Since 2015, Prime Day has become one of Amazon’s largest sales days, rivaling even Black Friday and Cyber Monday. With Amazon ads, it’s Christmas come early on Prime Day.
"Metric Theory immediately cut monthly costs and grew revenue on Amazon for us, and it's taken off even more from there. Everyone selling on Amazon needs a partner like them."
"Metric Theory has been an excellent partner assisting us to drive sales and brand growth on Amazon. They have been flexible throughout our partnership, efficiently and effectively tailoring campaigns to meet our brand’s KPIs. Not only has our Amazon business experienced exponential growth, but we have learned a great deal about advertising on Amazon throughout the process."
Amazon may be the biggest marketplace to find new customers, but it’s not the only one. With eBay still selling $90 billion worth of goods annually, Walmart and Target+ opening to retailers, and still other marketplaces, few brands have the time or talent to seize all of their available opportunity. We’ll manage ads and optimize listings across each platform, all in a unified system with creative assets and copy.
Still working to improve your mobile ecommerce experience? You’re not alone. With Amazon advertising, you can leverage their world-class mobile distribution across their app and web experience to every Prime customer with a phone or tablet.