As all of us contend personally and professionally with the effects of a global health crisis, Metric Theory sought out stories that we can share
Budget and bid management can be tricky in complex accounts, especially when the account is constrained by budget with a large number of campaigns. In
Last year, Google released a new “Recommendations” tab in the Google Ads interface, which houses a new metric called “optimization score.” Google’s optimization score is
Google offers several different choices when it comes to display media. The most common choice for marketers who are already committed to SEM and want
Conversion rates are one of the main indicators of the success of your paid advertising strategy, so understandably, it can be unsettling when you see
Today, we’re incredibly proud to unleash our new e-book, A Performance Marketer’s Guide to YouTube Ads, on the digital marketing world. For years, we’ve been touting
To drive results for any business, the first thing we have to know is which data to look at. As mentioned in a previous post,
Affinity Audiences are built around interests and habits determined by browsing behavior. Advertisers can select broad interest categories like “Food & Dining” and “Media &
Even though programmatic has been around since the early 90's, there still seems to be a lot of ambiguity around when and how to introduce
ABM (short for account based marketing) was the buzzword of 2018, now it’s an integral part of most B2B strategy, especially when the target market
Generating leads can be hard. What information do you need? What channels do you use? We get it, setting up a lead generation campaign can
