With Apple’s announcement of iOS 14.5 and App Tracking Transparency (ATT), we knew there would likely be big changes ahead for advertisers on Facebook, much
“Target” is a key word in marketing. Perhaps our most important word. Who are you speaking to? There are a variety of ways to think
Does it seem like you’ve exhausted all options when it comes to your paid media strategy? Maybe your Facebook and Google ads are performing alright,
Digital advertising platforms have the ability to effectively target qualified users from around the globe in a multitude of ways, all while being easily set
As a part of Metric Theory’s onboarding process, we always audit a new client’s Google Analytics (GA) account to ensure we’re accurately tracking KPIs across
If you’re not seeing success with your existing B2B demand gen efforts, you may actually be targeting your audience too broadly and going about performance
As YouTube’s action-oriented ad types continue to evolve, we’ve recently learned that the TrueView for Action format, which has been YouTube’s primary direct response-focused ad
With the importance of Smart Bidding growing across Google campaigns, and YouTube in particular, it is important to familiarize yourself with its nuances. Knowing the
Digital advertising in the privacy age is evolving—a necessary evolution, albeit with consequences. It is easier than ever to gather insight on and interact with
What is Affiliate Marketing? Affiliate marketing is one of many diverse ways to generate new customers and revenue for your brand or products. A majority of
