ITP 2.1: Apple vs. the Internet – What This Means For Your Marketing
Industry News

ITP 2.1: Apple vs. the Internet – What This Means For Your Marketing

In late March 2019, Apple is planning to release its newest version of the Safari browser. That version will contain “Intelligent Tracking Prevention 2.1” (ITP

Jeremy Brown

by Jeremy Brown
Featured Post
Improve Paid Media Performance By Optimizing Your Agency Relationship
Client Communication

Improve Paid Media Performance By Optimizing Your Agency Relationship

It’s a seldom referenced reality. Some may deny it and say they can bring the same approach to everything they do in their lives while expecting

Derek Gerberich

by Derek Gerberich
5 Analyses to Run Using Channel and CRM Data
PPC Optimization

5 Analyses to Run Using Channel and CRM Data

As a lead-gen or B2B advertiser, you should definitely be utilizing backend data from your CRM in some fashion. Whether it is identifying what paid

Zach Mason

by Zach Mason
Boost Ecommerce Growth With New Pinterest & Instagram Advertising Features
Social Advertising

Boost Ecommerce Growth With New Pinterest & Instagram Advertising Features

There have been many changes in the ecommerce world so far in 2019, and to add to the fun, Instagram and Pinterest both recently announced

Brooke Salas

by Brooke Salas
Increase Your Mobile Presence With Square Facebook Ads
Social Advertising

Increase Your Mobile Presence With Square Facebook Ads

In November, Facebook released a new feature allowing for an increase in height for Link Click ads. Designed to improve consistency and user experience across

Tia Fung

by Tia Fung
The Ultimate Guide to Choosing the Right YouTube Ad Format
YouTube and Google Display Network

The Ultimate Guide to Choosing the Right YouTube Ad Format

With Google continuously rolling out new updates to their YouTube marketing platform, it can be hard to stay on top of the latest variations to

Kelden Cayton

by Kelden Cayton
Analysis: What Google Moving to a First-Price Auction Means for Advertisers
Industry News

Analysis: What Google Moving to a First-Price Auction Means for Advertisers

Google’s recent news that they’re switching to a first-price auction for display media has made waves around the digital ecosystem. The move has many of

Trent Emanuel

by Trent Emanuel
The Future of Google Ads Keyword Targeting
PPC Optimization

The Future of Google Ads Keyword Targeting

There has been a lot of recent activity with Google Ads’ keyword match types. These changes, especially the expansion of exact match keyword targeting, seem

Brett Fratzke

by Brett Fratzke
Why Facebook Ads Should Be Part of B2B Advertisers’ Marketing Strategy
Social Advertising

Why Facebook Ads Should Be Part of B2B Advertisers’ Marketing Strategy

B2B advertisers often lean heavily on LinkedIn Ads, holding it as the gold standard for quality lead generation. While I have definitely had success with

Hannah Stone

by Hannah Stone
Ensure Brand Coverage With Google’s Target Impression Share Bid Strategy
PPC Optimization

Ensure Brand Coverage With Google’s Target Impression Share Bid Strategy

In November 2018, Google Ads released a new automated bid strategy, Target Impression Share, across all accounts. This bidding strategy is designed to maximize a

Mischa Kregstein

by Mischa Kregstein
New Ebook: An Introduction to Programmatic Media
Metric Theory News

New Ebook: An Introduction to Programmatic Media

We’re incredibly proud to release a new guide for marketers, our version of an introduction to programmatic digital advertising! You can download a copy here. The

Trent Emanuel

by Trent Emanuel

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