With Apple’s announcement of iOS 14.5 and App Tracking Transparency (ATT), we knew there would likely be big changes ahead for advertisers on Facebook, much
The future of search is image based, and this can be seen with image extensions rolling out of beta. We’ve seen both Google and Microsoft
If you’re looking to test new prospecting audiences across YouTube and Display campaigns that are designed for both upper-funnel and lower-funnel targeting, Infinite Taxonomy Audiences
Many advertisers are drawn to LinkedIn due to its robust professional targeting options. The ability to accurately target unique job titles, functions, and seniorities
Every major digital ad platform has issued some guidance on the expected impact of Apple’s recent privacy changes with iOS 14.5 and beyond, most critically
With fewer controls than standard Shopping campaigns and not much documentation on how it works, Google’s Smart Shopping product can be a black box for
Within the Google Ads ecosystem, Shopping can be a bit of a black sheep: Combined text and images? What is Smart Shopping? Where do my
When diving into programmatic advertising for the first time, the amount of options, tactics, technology, and partners can be overwhelming. Programmatic advertising is supposed to
International expansion can be a key pivot point for a brand that raises the ceiling for growth potential in ways not many other initiatives can.
Have you ever wondered what it would be like if you could personalize your ad copy to fit the location of each search, without separate
Outside of Title Optimizations and improving product approval rate in the Google Merchant Center, the most effective way to increase Google Shopping performance is to
