Metric Theory is a Finalist for 3 Search Engine Land 2017 Awards
Metric Theory News

Metric Theory is a Finalist for 3 Search Engine Land 2017 Awards

Metric Theory is a finalist for three Landy Awards. We are honored to be recognized by Search Engine Land as finalists in these categories: Agency of

Ken Baker

by Ken Baker
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PPC Ad Extension Basics & Best Practices
PPC Optimization

PPC Ad Extension Basics & Best Practices

While “more is better” is not always true, it is definitely a given when it comes to PPC ad space. When someone searches for your

Andrea Haro

by Andrea Haro
To Defeat Amazon Competition, Obsess Over Customer Experience
Business Strategy

To Defeat Amazon Competition, Obsess Over Customer Experience

The threat of Amazon has never loomed larger for retailers and ecommerce websites. Amazon’s clout has reached new heights in 2017, with the acquisition of

Adam Edwards

by Adam Edwards
Holiday Marketing Strategy: Why You Should Increase Investment Before Thanksgiving
PPC Optimization

Holiday Marketing Strategy: Why You Should Increase Investment Before Thanksgiving

All ecommerce retailers know exactly what time of year it is. It’s online window-shopping time. You know, that time when soon-to-be holiday customers are in the

Derek Gerberich

by Derek Gerberich
Drive Conversions At Lower Costs With Facebook Lead Ads
Lead Generation

Drive Conversions At Lower Costs With Facebook Lead Ads

Facebook is often used as a brand awareness channel intended to fill the top of the funnel and not always as a source of direct conversions. However,

Trey Buchanan

by Trey Buchanan
4 Steps to Set Up Successful Facebook Dynamic Product Ads
Social Advertising

4 Steps to Set Up Successful Facebook Dynamic Product Ads

Facebook Dynamic Product Ads, also commonly referred to as DPAs, are a great way for ecommerce advertisers with large product catalogs to get in front

Sarah Edwards

by Sarah Edwards
Prepare For Q1 B2B Growth With These PPC Back-End Analyses
Lead Generation

Prepare For Q1 B2B Growth With These PPC Back-End Analyses

Growing a B2B account is like building a house. Before you can consider the furnishings, you need a well-established foundation. In paid search, that well-established

Geneva Mueller

by Geneva Mueller
Increase Revenue This Holiday Season With These Google Shopping Features
Shopping Campaigns

Increase Revenue This Holiday Season With These Google Shopping Features

Earlier this month, we attended Google Shopping Day in Mountain View, during which Google project leaders discussed new initiatives for Google Shopping. This year’s event

Rory Houghton Berry

by Rory Houghton Berry
Why You Shouldn’t Pause Your “Bad” PPC Ad Groups
PPC Optimization

Why You Shouldn’t Pause Your “Bad” PPC Ad Groups

You’re scanning your PPC account on an innocent Thursday morning, and voila – you see it. It’s the big nasty, the dreaded find of PPC

Derek Gerberich

by Derek Gerberich
Connect Directly With Customers Using Google AdWords Message Extensions
Mobile Advertising

Connect Directly With Customers Using Google AdWords Message Extensions

Google is constantly testing and finding more ways to tailor ads to meet customers where they are at – and for the last few years,

Kailee Caranta

by Kailee Caranta
Build Customer Relationships With Facebook Sponsored Messages Ads
Social Advertising

Build Customer Relationships With Facebook Sponsored Messages Ads

In addition to using Facebook Messenger Home Screen ads, you can leverage Facebook Messenger for your business by running ads that drive potential customers to

JP Saunders

by JP Saunders

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