With the holidays officially here, you’re probably continuing to adjust your holiday budgets through the post-Thanksgiving period. But have you taken the below seven points
The world of Amazon Advertising is growing at breakneck speed, as Amazon turns their selling platform into an ad platform. Many advertisers are deciding whether
As we near the end of the year, it’s time to take out our crumpled dinner napkin with scribbled 2018 resolutions and begin ticking off
Ever have a late-night craving for a sandwich before? You know the feeling — thinking about how deliciously rewarding it would be to put all
Mobile web traffic continues to grow exponentially. More and more people turn to their mobile phones for research after seeing an ad on TV, hearing
When it comes to evaluating prospecting display campaigns, most digital marketers are familiar with the question, “When’s the last time you clicked on a display
While the retail world is busy decking the halls with Black Friday sales and holiday creative, Metric Theory’s B2B account managers have their sights set
Just last week, we noticed a new setting in the Amazon Advertising platform that allows you to adjust your bids for different targeting strategies within
If you are running any kind of digital marketing for your business, you have likely found yourself at a crossroads trying to decide whether to
Now that you’ve learned the basics of what programmatic display is, this blog will introduce what you need to look for in a demand side
Google Ads’ automated bidding strategies have been extremely helpful for streamlining bidding strategy and making account management more efficient and effective. You can focus the
