To close out 2019, we collected thoughts from our experts across all of our offices for a new year-end series to find out their wishlists,
Attribution — we love it and hate it. When looking at conversion data in-platform, both Google and Microsoft give conversion credit to the day (or
Google Data Studio is quickly becoming an integral tool for digital marketing professionals due to its ease of use and the fact that it’s free.
While direct conversions may be your ultimate goal when it comes to paid advertising, generating brand awareness and engagement through channels like YouTube can still
At Metric Theory, the holiday shopping season is winding down, the days are shorter, and we’re close to figuring out how we’re going to re-gift
You remember the fashion fads from the past several decades, right? Shoulder pads and excessive hair in the 80s, grunge or gothic versus a classic
With so many choices out there, we all need extra reminders to help us make decisions. In the digital marketing world, we call those reminders
GoFundMe and Metric Theory were thrilled to receive an award in October at the 2019 US Search Awards for Best Use of Search in the
Broad match keywords in an account used to be the first quick win in an audit — switch the keyword to exact match, add in
