To close out 2019, we collected thoughts from our experts across all of our offices for a new year-end series to find out their wishlists,
We hear you, and Amazon...is starting to hear you — you want your brand voice to shine through. Because of this, Amazon has provided more
Since relocating from San Francisco to Salt Lake City at the end of 2018, I’ve been managing a team that is either partially or fully
Search marketers know that strategic keyword selection is crucial to the performance of their campaigns, and new keywords are an important way to scale performance.
One common question advertisers ask is “am I wasting money by bidding on my brand terms in paid search?” If the primary concern is wasting
Google Analytics (GA) is a powerful platform, widely used to evaluate marketing channels and support budgeting decisions across organizations. In fact, many of Metric Theory’s
Major retailers like Target and Walmart have launched initiatives in 2019 and 2020 to compete against Amazon's online marketplace dominance. This raises the question: Should
Let’s talk about Facebook app events! Like the importance of the Facebook pixel for tracking events on your website, app events are just as important
In today’s hyper-connected world, consumers are looking to save time. And often, it’s less time consuming (and more convenient) to talk than type. Whether it’s
(Editor’s Note: This post is part of an occasional Just For Fun series where we look for ways that digital marketing resembles or intersects with
What is the first thing every search marketer does on March 1? They check the performance on their Google Ads campaigns for February. It’s a
