Metric Theory Wins Two Prestigious 2017 Landy Awards
Metric Theory News

Metric Theory Wins Two Prestigious 2017 Landy Awards

We are honored that Search Engine Land has recognized Metric Theory’s achievements by awarding Landy Awards in the following categories: Search Marketer of the Year –

Ken Baker

by Ken Baker
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Drive a 5X Higher Conversion Rate with Dynamic Remarketing
Shopping Campaigns

Drive a 5X Higher Conversion Rate with Dynamic Remarketing

When it comes to running an ecommerce business, remarketing campaigns are key. In general, only two percent of site traffic converts to a sale on

Kate Bird

by Kate Bird
How to Stop Stress from Infecting Your Company
Business Strategy

How to Stop Stress from Infecting Your Company

In a guest post on Forbes.com, Metric Theory's COO and Chief People Officer Jeff Buenrostro addresses a contagion that can infect your company and ravage your profits:

Jeff Buenrostro

by Jeff Buenrostro
Understand the Consumer Omnichannel Journey with AdWords Store Visit Data
PPC Optimization

Understand the Consumer Omnichannel Journey with AdWords Store Visit Data

Store Visit Conversions The consumer path is constantly evolving, and over the last few years, consumers are increasingly starting their purchase process at the digital level

Genevieve Head-Gordon

by Genevieve Head-Gordon
Understand the Omnichannel Customer Journey with AdWords Store Visit Data
Business Strategy

Understand the Omnichannel Customer Journey with AdWords Store Visit Data

The consumer path is constantly evolving, and over the last few years, consumers are increasingly starting their purchase process at the digital level before moving

Genevieve Head-Gordon

by Genevieve Head-Gordon
Improve PPC Call Quality With Call Conversion Tracking
PPC Optimization

Improve PPC Call Quality With Call Conversion Tracking

If phone calls drive sales for your business, you’re likely looking for ways to increase the number of quality calls to make your sales team

Andrea Haro

by Andrea Haro
How Website Carousels Are Hurting Your Mobile Site
Mobile Advertising

How Website Carousels Are Hurting Your Mobile Site

Speeding up mobile pages is a hot topic for all advertisers, especially since fast site speeds are crucial to a robust mobile advertising strategy. According

Kevin Hunt

by Kevin Hunt
Facebook Ad Copy: Brainstorming Tips & Best Practices
Social Advertising

Facebook Ad Copy: Brainstorming Tips & Best Practices

It is Friday. The end of the day is near; the weekend is in sight. You only have one thing left on your to-do list

Judy Workman

by Judy Workman
How Google Shopping Ad Shifts Are Affecting Your Advertising
Shopping Campaigns

How Google Shopping Ad Shifts Are Affecting Your Advertising

The digital advertising landscape has changed significantly for ecommerce advertisers over the past year, especially as Google increasingly shifts impressions from text ads to shopping

Sabrina Golden

by Sabrina Golden
3 Reasons LinkedIn Is a Must-Have For B2B Advertisers
Social Advertising

3 Reasons LinkedIn Is a Must-Have For B2B Advertisers

LinkedIn has emerged in recent years as a strong advertising platform for B2B advertisers. As a social platform, LinkedIn has massive amounts of data that

Trey Buchanan

by Trey Buchanan
Metric Theory Adds Brian Jones as SVP, Enterprise Business Group
Metric Theory News

Metric Theory Adds Brian Jones as SVP, Enterprise Business Group

Metric Theory is pleased to announce the appointment of industry veteran, Brian Jones, as Senior Vice President, Enterprise Business Group. As Metric Theory continues to post

Ken Baker

by Ken Baker

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