Pinterest continues to prove its value in numerous ways to performance-minded advertisers. With its successful IPO on April 18 and its drastic user growth, Pinterest
When servicing B2B and lead generation customers, there is nothing more exciting than finally receiving that email from my client with the words: “Hey Kevin —
Dynamic Ads for Mobile App Installs Are you an app marketer? Finding users and increasing user engagement is consistently at the core of mobile app marketing
Fun fact: for a company with 0 offices in Pennsylvania, Metric Theory is composed of 8% Penn Staters, with the largest concentration located in Denver,
Utilizing audiences in your digital strategy is critical to efficiently capturing your ideal consumer. While continually evolving, at a high level audience targeting allows you
The average smartphone user checks their device 63 times per day, according to a recent report from BankMyCell. In fact, eMarketer estimates that for the
We are keeping the Women in Leadership Interview Series going this week by sitting down with Megan Beatty, an Associate Director of Account Services at
Are you looking for a new way to target potential customers on the Google Display Network? Do the standard options on Affinity audiences not fit
As the Amazon Advertising platform continues to evolve, the sophistication of Amazon’s optimization capabilities are increasing as well. In addition to the placement bid modifier
Growing Your Voice: Empowering Lessons From Female Leaders was a huge success — one week later, we are still feeling inspired by the discussion on
When it comes to using paid channels to prospect new customers, you’re probably already trying a variety of targeting options. You’re likely using paid social
