Digital marketers are testing more new tactics, channels and strategies than at any time in recent memory. During the early 2000s, digital marketing mostly meant
Congratulations! Another Q4 labeled up as a success – only to be pushed out of sight and out of mind for another nine months until
Since the introduction of smart phones, mobile apps have played a larger and larger part in our everyday lives. For context, in July 2008, the
Display creative has become an increasingly important focus as more advertisers compete to catch a consumer’s eye. In this post, we’ll walk through five different
Strong communication skills are just one of the many qualifications we look for at Metric Theory. They lay the foundation for a strong external relationship
By 2021, video is predicted to account for 82% of all web traffic. So, if you haven’t already thought about adding YouTube advertising to your
Looking for additional marketing channels for a mobile app? Look no further. Running an efficient and optimized Facebook ad campaign can help you gain users
A cohesive marketing strategy is essential in today’s advertising world. Understanding how channels work together and how to best leverage each one creates numerous opportunities
The Amazon Advertising platform measures and reports on ACoS (advertising cost of sale) for ad spend instead of ROAS (return on ad spend). This, combined
Similar to Google, managing a healthy Bing Ads account comes with endless tasks that need to be completed in a limited time. For example, you
Once upon a time — aka 2013 — if you added a keyword to your Google Ads account as “exact match,” it meant that your
