Metric Theory Makes 2nd Straight Inc. Magazine Best Workplaces List
Metric Theory News

Metric Theory Makes 2nd Straight Inc. Magazine Best Workplaces List

Today, I’m very proud to announce Metric Theory was chosen to Inc. Magazine’s Best Workplaces list for the second straight year. It’s an honor to

Ken Baker

by Ken Baker
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9 Exciting Gmail Ads Updates in the New AdWords Interface
PPC Optimization

9 Exciting Gmail Ads Updates in the New AdWords Interface

Gmail ad campaigns, while often overlooked, are a powerful and effective campaign type that should be part of every digital marketer’s arsenal. Consumers are increasingly

Josh Yates

by Josh Yates
Rank Above Your Google Shopping Competitors By Optimizing Product Ratings
Shopping Campaigns

Rank Above Your Google Shopping Competitors By Optimizing Product Ratings

With the ever-growing number of ads and advertisers showing in Google Shopping, it can be hard for you to stand out from the crowd. To

Rory Houghton Berry

by Rory Houghton Berry
Increase Facebook Prospecting ROI With DPA For Broad Audiences
Social Advertising

Increase Facebook Prospecting ROI With DPA For Broad Audiences

Using Facebook’s broad audience targeting, you have the ability to show ads to users who have expressed interest in your products or products similar to

Hannah Stone

by Hannah Stone
5 Ecommerce Must-Haves For Competing Against Amazon
Business Strategy

5 Ecommerce Must-Haves For Competing Against Amazon

If you speak to ecommerce retailers, or their marketing managers, you could be forgiven for thinking that Jeff Bezos is joining Attila the Hun and

Evan Sparling

by Evan Sparling
Drive Higher Engagement Rates On YouTube With TrueView Video Discovery Ads
YouTube and Google Display Network

Drive Higher Engagement Rates On YouTube With TrueView Video Discovery Ads

While direct conversions may be your ultimate goal when it comes to paid advertising, generating brand awareness and engagement through channels like YouTube can still

Cameron McCourt

by Cameron McCourt
Increase & Measure Brand Awareness in Your Target Market with Facebook Ads
Social Advertising

Increase & Measure Brand Awareness in Your Target Market with Facebook Ads

Choosing the correct strategy to increase “brand awareness” for a new or growing company can be a difficult decision. How can you choose from all

Christina Leupp

by Christina Leupp
New Google Products Makes It Easier than Ever to Drive Direct Revenue from YouTube
YouTube and Google Display Network

New Google Products Makes It Easier than Ever to Drive Direct Revenue from YouTube

As performance-driven marketers, it can sometimes feel challenging to talk about YouTube as a channel that drives direct conversion performance. Historically, most marketers have viewed

Alyssa Codd

by Alyssa Codd
Why You’re Doing it Wrong if You Still Use Google Analytics as Your Source of Digital Marketing Truth
Business Strategy

Why You’re Doing it Wrong if You Still Use Google Analytics as Your Source of Digital Marketing Truth

“Don’t let perfect be the enemy of the good,” is a well-worn expression of mine that typically elicits a number of eye rolls from my

Adam Edwards

by Adam Edwards
Noticing Changes to Your Google Shopping Image Ads? Here’s Why
Shopping Campaigns

Noticing Changes to Your Google Shopping Image Ads? Here’s Why

Google has been experimenting more and more with new shopping ad formats. In the last year alone, Google has introduced 30-product carousels on mobile, launched

Andrew Cooper

by Andrew Cooper
The Guide to Auditing Your PPC Account in Just 1 Hour
PPC Optimization

The Guide to Auditing Your PPC Account in Just 1 Hour

AdWords and Bing are constantly changing, and it can be difficult to keep a pulse check on where your account stands if you’re not checking

Amanda Beamish

by Amanda Beamish

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