Planning for the holiday shopping season is always a bear, but this year it's especially difficult. Is Prime Day going to encroach on holiday shopping? When is
As I noted in my last post on prep for Q4 on Amazon, inventory and operations will play a huge role in your ultimate holiday
Feeling like you’ve exhausted your efforts on Microsoft Ads? I bet you haven’t considered running ads on the Microsoft Audience Network. As we’ve found testing the
Being in marketing, particularly performance marketing, is a career choice that requires some comfort with working in a high-pressure environment. While we often remind people
Mobile traffic is always an important part of the holiday strategy. In fact, Salesforce reported 55% of Cyber Week sales came from mobile devices in
Are you looking to up your Gmail Ads strategy? Well, you are in luck! Here are a few creative tips to help build upon your
Selecting targeting parameters in digital marketing is much like fishing. You cannot drop your line in the middle of the lake and expect to get
As an ecommerce manager for a subscription product, you may have ruled out Shopping placements on search networks as a potential revenue stream for your
Whether you’ve spent years optimizing paid strategies on Facebook Ads or are just starting for the first time, we can all agree that there are
Q4 and the holiday season in 2020 will be nothing like we’ve ever seen before, especially when it comes to Amazon and other marketplaces. Half
If you are one of the advertisers who woke up on Wednesday and saw this new notification in your Google Ads account, welcome to the
