As browsers and device makers adopt user privacy-oriented policies like Apple’s Intelligent Tracking Prevention (ITP) and similar moves from Mozilla Firefox, Facebook advertisers have been
So you’ve secured additional budget for your marketing efforts. Great! But now what? Getting the news that you’ve received more dollars is very exciting, but can
Ad copy testing is something that every digital marketer knows that they need to include in their strategy, but it can be very hard to
Did you know that one of the most important but often overlooked aspects of running a highly successful Google shopping campaign is the information contained
For Facebook advertisers, the introduction of square ad images was a big performance booster. Now, LinkedIn recently released square image ads, giving you a new
Starting on February 18th, Google will be changing phrase match behavior by making it a lot more similar to broad match modified. At the same
It’s no secret that marketing has changed in the last 20 years. With the evolution of the Internet and increased accessibility of mobile devices, marketing
As search marketers, we know the importance of using competitor campaigns as a savvy way to gain awareness and market share. But have you considered
As the old adage goes, “You can lead a horse to water, but you can’t make it drink.” In other words, you can give someone
With the trend in retail toward ecommerce accelerating in 2020, retailers from major brands to single-SKU startups are flocking to Amazon as a sales channel,
Ever since we were young children, we were taught the importance of a simple “thank you.” Saying “thank you” can go a long way in expressing
