Digital marketers are testing more new tactics, channels and strategies than at any time in recent memory. During the early 2000s, digital marketing mostly meant
The Amazon Advertising platform measures and reports on ACoS (advertising cost of sale) for ad spend instead of ROAS (return on ad spend). This, combined
Similar to Google, managing a healthy Bing Ads account comes with endless tasks that need to be completed in a limited time. For example, you
Once upon a time — aka 2013 — if you added a keyword to your Google Ads account as “exact match,” it meant that your
Over the past year, Google has been making waves by shifting toward a more audience-oriented approach to driving direct conversion performance. One of their recent
It’s the most wonderful time of the year! Or is it the busiest time of the year? For digital marketers, the holiday period is critical to the
Google is in the midst of rolling out a merger of Audience Keywords and Custom Intent Audiences for Google Display, with a full transition planned
Black Friday and Cyber Monday might be in the rearview mirror, but it’s not yet time for the fireworks of New Year’s Eve. As shipping
The world of Amazon Advertising is growing at breakneck speed, as Amazon turns their selling platform into an ad platform. Many advertisers are deciding whether
As we near the end of the year, it’s time to take out our crumpled dinner napkin with scribbled 2018 resolutions and begin ticking off
Ever have a late-night craving for a sandwich before? You know the feeling — thinking about how deliciously rewarding it would be to put all
