One of the things we’re most proud of at Metric Theory is our record for growing our clients’ businesses. In fact, on average, our clients
The What and Why of Automated Bidding First, let's talk about what automated bidding is and why it works. Historically, you’d adjust keyword bids based on
Gifting ties for Father’s Day is a thing of the past (right?), and that leaves plenty of opportunity for ecommerce brands to jump in and
As many experienced PPC account managers know, not all SEM accounts are created equal. The strategy you run for one client can be completely different
I am thrilled to share the very exciting news that last night, Metric Theory took home two big awards at the Search Engine Land Awards: Agency
We at Metric Theory have long advocated for testing (or retesting) running ads on the Bing network, especially for B2B advertisers that have seen varying
Think about the last time you purchased a considered product. You probably did some initial research to figure out what options were available, and then
The importance of creative on social advertising platforms spans much deeper than simply looking pretty. The image is typically the first place a user looks
Recently, you may have noticed account issues for inaccurate shipping costs in the Google Merchant Center. While your account suspension nears, never fear; Metric Theory
If you search for digital marketing how-to, you’ll find thousands of websites pitching “best practices” that promise to help you improve ROI or scale your
Every month, nearly 2 billion logged-in users visit YouTube and watch a billion hours of video on a daily basis. Many advertisers leverage YouTube to
