I am excited to announce today that Metric Theory has agreed to merge with leading data and digital media consultancy MightyHive, and S4Capital, the tech-led
Ever since we were young children, we were taught the importance of a simple “thank you.” Saying “thank you” can go a long way in expressing
Throughout 2020, Amazon has been telling us they are expanding the reporting features of Amazon Advertising, and finally, those new reporting features have arrived! In this
Programmatic Contributor: Trent Emanuel, Director, Programmatic Media With COVID-19’s massive impact on content consumption, the acceleration of non-traditional media will be more evident. CTV will see even
Product listing content is one of the most important factors for ranking well organically on Amazon. Did you know that there are ways to ensure
What hasn’t already been said about 2020? Time to look forward! Just like we did last year, we’re kicking off 2021 by connecting with Metric Theory
Facebook Ads provides marketers with a significant number of advanced tracking features, but you can’t access any of these without properly using the Facebook pixel.
If you’ve been wanting to advertise internationally, but a barrier has been a lack of internal fluency with foreign languages, look no further than Facebook’s
An effective B2B lead generation program requires constant communication and collaboration between Sales and Marketing teams. Several B2B advertisers learned this lesson in 2020 –
I love being a hiring manager at Metric Theory because it allows me to meet dozens of young professionals eager to start their career in
Strong ad creative is essential for top performance on Facebook. The social networking site states that 70% of campaign success is due to the creative
