Cyber 5 Recap: What We Learned This Year (So Far)
Holiday Strategy

Cyber 5 Recap: What We Learned This Year (So Far)

Now that the biggest retail weekend of 2019 is over, we can all take a deep breath and review industry trends during those few crucial

Sarunas Kvederys

by Sarunas Kvederys
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Why You Should Test Broad Match Campaigns in Google Ads
PPC Optimization

Why You Should Test Broad Match Campaigns in Google Ads

Broad match keywords in an account used to be the first quick win in an audit — switch the keyword to exact match, add in

Hannah Terjanian

by Hannah Terjanian
5 Key Things You Need to Know About Google’s Discovery Ads
PPC Optimization

5 Key Things You Need to Know About Google’s Discovery Ads

Google unveiled their newest ad format, Discovery ads, back in May 2019 at Google Marketing Live. This new ad format combines the power of machine

Mischa Kregstein

by Mischa Kregstein
Top 5 Takeaways from MT & LinkedIn’s Performance Next Event
Metric Theory News

Top 5 Takeaways from MT & LinkedIn’s Performance Next Event

Last week, Metric Theory & LinkedIn co-hosted an event called “Performance Next: New Ad Partners for 2020 and Beyond.” Located at the beautiful Fairmont San

Judy Workman

by Judy Workman
A Beginner’s Guide to Attribution on Facebook
Social Advertising

A Beginner’s Guide to Attribution on Facebook

The most important aspect of any marketing initiative is measurement. Measurement on Facebook ads takes several different forms, which tends to trip up advertisers as

Riley Smith

by Riley Smith
Incrementality Testing: What You Should Know About This New Marketing Tactic
PPC Optimization

Incrementality Testing: What You Should Know About This New Marketing Tactic

Two popular buzzwords in the digital marketing world these days are “lift” and “incrementality.” And while these may seem like novel concepts to performance digital

Evan Sparling

by Evan Sparling
Best Practices to Transform your UAC Campaigns into Performance Drivers
PPC Optimization

Best Practices to Transform your UAC Campaigns into Performance Drivers

In 2015, Google launched a new app advertising campaign type called Universal App Campaigns (UAC). In 2017, UAC campaigns replaced Google’s now-deprecated app install and

Kevin Hunt

by Kevin Hunt
How To Use Google Ads Combined Audiences
PPC Optimization

How To Use Google Ads Combined Audiences

Earlier this year, Google Ads released a new form of audience called “Combined Audiences” in which advertisers can layer multiple audiences and target users who

Blake Simons

by Blake Simons
3 Ways To Maximize Learnings Between SEO & SEM
PPC Optimization

3 Ways To Maximize Learnings Between SEO & SEM

Intro SEO and SEM should complement each other, but it can be rather difficult to foster synergy between the two. Capitalizing on their similarities can enable

Eric Frazzano

by Eric Frazzano
5 Things to do Right Now for a Killer Black Friday/Cyber Monday
Holiday Strategy

5 Things to do Right Now for a Killer Black Friday/Cyber Monday

It is never too early to start thinking about and prepping for the holidays. According to a survey from McKinsey & Company, 70% of online

Ashleigh Shapiro

by Ashleigh Shapiro
Online-to-Offline Tips from Google’s Expert Series
Business Strategy

Online-to-Offline Tips from Google’s Expert Series

Expert Series: Online-to-Offline Tips   Google’s expert series events are meant to equip marketers with advanced product training across highly specialized subjects. This past September, Google hosted

Michael Cadenas

by Michael Cadenas

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