March 22, 2021
MT Channel Experts Roundtable: New Tools, Ad Types, and More to Win the Rest of 2021
In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a struggle over the heart of marketing.
In Adweek, we take a look at how we’ve gotten here and what marketing leaders should do to repair this relationship to lead the next wave of breakout brands.