July 11, 2019
An Interview with Amanda Ferrante, Metric Theory’s New Chief Revenue Officer
Adam is responsible for Metric Theory’s overall service delivery, and the 100+ person account team responsible for those services. Adam works to develop full funnel digital marketing plans for some of MT’s fastest growing clients. He has developed and integrated new services to ensure that search, social, programmatic, eCommerce & creative teams are working in sync and pushing cutting edge strategies.
Adam is passionate about training and development; he is the architect of Metric Theory’s analyst training program. He has trained over 100 analysts in his career in paid search and user acquisition strategy.
Adam holds a Bachelor of Science from the Walsh School of Foreign Service at Georgetown University.