Adam Edwards

Founder & Chief Client Officer

Adam is responsible for Metric Theory’s overall service delivery, and the 100+ person account team responsible for those services. Adam works to develop full funnel digital marketing plans for some of MT’s fastest growing clients. He has developed and integrated new services to ensure that search, social, programmatic, eCommerce & creative teams are working in sync and pushing cutting edge strategies.

Adam is passionate about training and development; he is the architect of Metric Theory’s analyst training program. He has trained over 100 analysts in his career in paid search and user acquisition strategy.

Adam holds a Bachelor of Science from the Walsh School of Foreign Service at Georgetown University.

Recent Articles by Adam Edwards

An Interview with Amanda Ferrante, Metric Theory’s New Chief Revenue Officer

Customer Journey Optimization: An Emerging Discipline for Marketers

Create Your Own Luck: Develop Content & Assets for YOUR Audience

My Marketing Channel Doesn’t Work: A Digital Ad Fallacy

Finalizing Holiday Budgets? How to Evaluate Amazon Advertising & Revenue

Why You’re Doing it Wrong if You Still Use Google Analytics as Your Source of Digital Marketing Truth

People-Based Marketing Is Back — Here’s How to Use It

To Defeat Amazon Competition, Obsess Over Customer Experience

Where to Start with Your Mobile PPC Strategy

5 Steps to Make Your Digital Marketing Agency a Better Partner | Metric Theory

How Goal Cycles Create Stronger Employee Engagement

4 Steps to Nail a New Office Launch

Why You Should Give Your PPC Agency Access to CRM Data

How to Become the Steph Curry of Paid Search

Optimizing PPC for B2Bs with Imperfect Back-End Data

5 Ways to Battle PPC Competitors

Why B2B Marketers Should Use Decision Trees

Using Google’s Customer Journey to Online Purchase

Move Away from Last-Click with Google Analytics Attribution Models

Should You Bid PPC Campaigns Up 50% on Black Friday?

PPC Marketing for B2B Clients – Optimizing Using Back-end Data

PPC Conversion Attribution Modeling

PPC Ad Copy Testing Metrics

PPC Audit Checklist – 10 Steps to Grow an Account

PPC Predictive Bidding – Aggregate Data is Your Friend

PPC Ad Copy – Testing is Not Enough

PPC Ad Copy – Showing vs. Telling

Beyond the Paid: Jeremy Brown Interview

Using AdWords Keyword Filters for Rule-Based Bidding

Metric Theory Launches!

An Interview with Amanda Ferrante, Metric Theory’s New Chief Revenue Officer

Customer Journey Optimization: An Emerging Discipline for Marketers

Create Your Own Luck: Develop Content & Assets for YOUR Audience

My Marketing Channel Doesn’t Work: A Digital Ad Fallacy

Finalizing Holiday Budgets? How to Evaluate Amazon Advertising & Revenue

Why You’re Doing it Wrong if You Still Use Google Analytics as Your Source of Digital Marketing Truth

People-Based Marketing Is Back — Here’s How to Use It

To Defeat Amazon Competition, Obsess Over Customer Experience

Where to Start with Your Mobile PPC Strategy

5 Steps to Make Your Digital Marketing Agency a Better Partner | Metric Theory

How Goal Cycles Create Stronger Employee Engagement

4 Steps to Nail a New Office Launch

Why You Should Give Your PPC Agency Access to CRM Data

How to Become the Steph Curry of Paid Search

Optimizing PPC for B2Bs with Imperfect Back-End Data

5 Ways to Battle PPC Competitors

Why B2B Marketers Should Use Decision Trees

Using Google’s Customer Journey to Online Purchase

Move Away from Last-Click with Google Analytics Attribution Models

Should You Bid PPC Campaigns Up 50% on Black Friday?

PPC Marketing for B2B Clients – Optimizing Using Back-end Data

PPC Conversion Attribution Modeling

PPC Ad Copy Testing Metrics

PPC Audit Checklist – 10 Steps to Grow an Account

PPC Predictive Bidding – Aggregate Data is Your Friend

PPC Ad Copy – Testing is Not Enough

PPC Ad Copy – Showing vs. Telling

Beyond the Paid: Jeremy Brown Interview

Using AdWords Keyword Filters for Rule-Based Bidding

Metric Theory Launches!