Adam Edwards

Founder & Chief Client Officer

Adam leads a team of more than 70 paid search and Facebook advertising professionals and owns the results for over 200 customers. Adam’s team manages over $170 million in annualized ad spend and is focused on growing their clients’ digital marketing efforts profitably.

In his career, Adam has trained over 80 individuals in digital advertising principles, strategy, and client management. Adam was named to the SF Egotist’s 2015 “32 under 32” list for marketing professionals.

Adam received his Bachelor of Science from the Walsh School of Foreign Service at Georgetown University.

Recent Articles by Adam Edwards

Finalizing Holiday Budgets? How to Evaluate Amazon Advertising & Revenue

Why You’re Doing it Wrong if You Still Use Google Analytics as Your Source of Digital Marketing Truth

People-Based Marketing Is Back — Here’s How to Use It

To Defeat Amazon Competition, Obsess Over Customer Experience

Where to Start with Your Mobile PPC Strategy

5 Steps to Make Your Digital Marketing Agency a Better Partner | Metric Theory

How Goal Cycles Create Stronger Employee Engagement

4 Steps to Nail a New Office Launch

Why You Should Give Your PPC Agency Access to CRM Data

How to Become the Steph Curry of Paid Search

Optimizing PPC for B2Bs with Imperfect Back-End Data

5 Ways to Battle PPC Competitors

Why B2B Marketers Should Use Decision Trees

Using Google’s Customer Journey to Online Purchase

Move Away from Last-Click with Google Analytics Attribution Models

Should You Bid PPC Campaigns Up 50% on Black Friday?

PPC Marketing for B2B Clients – Optimizing Using Back-end Data

PPC Conversion Attribution Modeling

PPC Ad Copy Testing Metrics

PPC Audit Checklist – 10 Steps to Grow an Account

PPC Predictive Bidding – Aggregate Data is Your Friend

PPC Ad Copy – Testing is Not Enough

PPC Ad Copy – Showing vs. Telling

Beyond the Paid: Jeremy Brown Interview

Using AdWords Keyword Filters for Rule-Based Bidding

Metric Theory Launches!

Finalizing Holiday Budgets? How to Evaluate Amazon Advertising & Revenue

Why You’re Doing it Wrong if You Still Use Google Analytics as Your Source of Digital Marketing Truth

People-Based Marketing Is Back — Here’s How to Use It

To Defeat Amazon Competition, Obsess Over Customer Experience

Where to Start with Your Mobile PPC Strategy

5 Steps to Make Your Digital Marketing Agency a Better Partner | Metric Theory

How Goal Cycles Create Stronger Employee Engagement

4 Steps to Nail a New Office Launch

Why You Should Give Your PPC Agency Access to CRM Data

How to Become the Steph Curry of Paid Search

Optimizing PPC for B2Bs with Imperfect Back-End Data

5 Ways to Battle PPC Competitors

Why B2B Marketers Should Use Decision Trees

Using Google’s Customer Journey to Online Purchase

Move Away from Last-Click with Google Analytics Attribution Models

Should You Bid PPC Campaigns Up 50% on Black Friday?

PPC Marketing for B2B Clients – Optimizing Using Back-end Data

PPC Conversion Attribution Modeling

PPC Ad Copy Testing Metrics

PPC Audit Checklist – 10 Steps to Grow an Account

PPC Predictive Bidding – Aggregate Data is Your Friend

PPC Ad Copy – Testing is Not Enough

PPC Ad Copy – Showing vs. Telling

Beyond the Paid: Jeremy Brown Interview

Using AdWords Keyword Filters for Rule-Based Bidding

Metric Theory Launches!