June 18, 2020
GDN vs. DV360: Choosing The Right Display Media Platform
Programmatic advertising that is trackable, transparent, and has measurable impact on brand awareness and actual sales. Our programmatic strategists will find new ways to make your budget go farther by building a bespoke solution for your business, on everything from display ads to Connected TV. It’s time to find your tribe – on budget, and on brand.
Optimization of Display, Video, and Native advertising audiences, placements, and performance.
TV advertising where you choose the audience, the way it should be. Work with partners like Hulu, Roku, and more.
Connect with your audience using intimate placements on Spotify, Pandora, and major podcast networks.
Deliver your ads during commutes, conferences, and other key moments when your buyer isn’t on a device.
Reach your 1st-party audiences along with quality 3rd-party audiences from partners like Google, Amazon, and more.
Bespoke media plans designed for your brand. Access to premium placements with direct deals.
Activate exclusion and inclusion lists while bringing in the best technology partners to maximize your budget.
Implement attribution, show incremental lift, and optimize your performance by audience, placement, and partner.
TV audiences aren’t what they used to be, and that’s a good thing. With a higher share of TV viewers watching on multiple platforms and formats, programmatic TV via over-the-top (OTT) services is now the premier way to reach them.
Go beyond “demographics” – deliver ads only to households who are active in your market, or to audiences that look just like your ideal customer. Run tests to optimize in real time, create a brand breakthrough with a fresh message, or make a splash with a new product or market. Give your brand the showcase it deserves with a more sophisticated and efficient approach than the competition.
"Metric Theory's team has really stepped up to the challenge and significantly improved targeting and prospect quality."
Programmatic media plans succeed or fail on the ability to demonstrate real business impact. With the performance-obsessed team at Metric Theory, that’s what you get – better understanding of how your programmatic investment is influencing awareness, interest, and sales.