Programmatic Advertising


Prepare for a Future That’s Programmatic.

Programmatic advertising that is trackable, transparent, and has measurable impact on brand awareness and actual sales. Our programmatic strategists will find new ways to make your budget go farther by building a bespoke solution for your business, on everything from display ads to Connected TV. It’s time to find your tribe – on budget, and on brand.

What We Do

Display & Video

Optimization of Display, Video, and Native advertising audiences, placements, and performance.

Connected TV

TV advertising where you choose the audience, the way it should be. Work with partners like Hulu, Roku, and more.

 Programmatic Audio

Connect with your audience using intimate placements on Spotify, Pandora, and major podcast networks.

Digital Out-of-Home

Deliver your ads during commutes, conferences, and other key moments when your buyer isn’t on a device.

Audience Planning

Reach your 1st-party audiences along with quality 3rd-party audiences from partners like Google, Amazon, and more.

Media Planning & Buying

Bespoke media plans designed for your brand. Access to premium placements with direct deals.

Fraud & Brand Safety

Activate exclusion and inclusion lists while bringing in the best technology partners to maximize your budget.

Performance Tracking

Implement attribution, show incremental lift, and optimize your performance by audience, placement, and partner.

Just Getting Started with Programmatic?

For any marketer who’s looking to dive into programmatic media for the first time, use our primer to help build a successful strategy. Download Metric Theory's Programmatic Media: An Introductory Guide.


Connected TV (CTV) Advertising

TV audiences aren’t what they used to be, and that’s a good thing. With a higher share of TV viewers watching on multiple platforms and formats, programmatic TV via over-the-top (OTT) services is now the premier way to reach them.

Go beyond “demographics” – deliver ads only to households who are active in your market, or to audiences that look just like your ideal customer. Run tests to optimize in real time, create a brand breakthrough with a fresh message, or make a splash with a new product or market. Give your brand the showcase it deserves with a more sophisticated and efficient approach than the competition.

Want to see what a programmatic media plan would look like for you?

"Metric Theory's team has really stepped up to the challenge and significantly improved targeting and prospect quality."

Jason Yang, VP Digital Marketing

Five9, Inc.

The Bottom Line: Measuring Programmatic

Programmatic media plans succeed or fail on the ability to demonstrate real business impact. With the performance-obsessed team at Metric Theory, that’s what you get – better understanding of how your programmatic investment is influencing awareness, interest, and sales.

Contact Us