Paid Social

Services

What We Do

Paid social has become a digital marketing essential for any business. With cross-device insight and audience targeting simply unavailable elsewhere, its customer acquisition power now rivals search. Management by Metric Theory will supercharge your social ad performance while tracking and maximizing impact across your entire marketing universe.

Ad Copy & Testing

Generating action in a social environment requires specialized experience and constant refreshes.

Audience Targeting

We leverage Facebook’s powerful consumer data and lookalike modeling to find your ideal next customers.

Bid Management

Our wealth of experience means we know when to deploy the network’s bid optimization, use a platform bid optimizer, or to apply manual strategies.

Remarketing

In addition to closing previous visitors and custom audiences, social ads are uniquely suited to re-engaging past and current customers.

Dynamic Product Ads

The ecommerce shopping journey continues onto social platforms after consumers have expressed interested in your products.

Lead Ads

Especially on mobile, the right offer and a quick contact info capture is the key to B2B success on social channels.

Womens Fashion

Client Story: Distinctive Apparel, Inc.

Distinctive Apparel operates multiple fashion and apparel properties, all direct-to-consumer that rely on digital marketing to drive sales. When they started with Metric Theory, revenue was down 37% YoY. See how Metric Theory turned around that deficit and posted 185% gains in new customer acquisition!

View Full Client Story    See All Client Stories

What We Manage

Feel Like You Could Be Doing More?

"Metric Theory has always been a great partner to lucy, and every time we bring a different brand challenge, they’ve always come back with great analytics and ideas on how to solve it."

Stephanie Horton, Director of Ecommerce

Lucy Activewear

"Metric Theory has been a wonderful, fun relationship. I enjoy our weekly conversations and look forward to being challenged about where and how we can grow. It’s a truly collaborative effort."

Patrick Bernard, Senior Digital Manager

PACT Apparel

Customer Path Graphic [Converted]

Multi-Channel Advertising with Metric Theory

With social advertising now a permanent contributing factor in digital marketing, mastering the complex journey to acquire customers is required to compete. Metric Theory prides itself on innovating in multi-channel best practices, leveraging leading technology, experience, and our culture of tireless pursuit for our clients to beat a path for you to the cutting edge. Welcome to the future.

Let’s Do This.

Let's Make Things Happen!

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