Paid Social


What We Do

Paid social has become a digital marketing essential for any business. With cross-device insight and audience targeting simply unavailable elsewhere, its customer acquisition power now rivals search. Management by Metric Theory will supercharge your social ad performance while tracking and maximizing impact across your entire marketing universe.

Ad Copy & Testing

Generating action in a social environment requires specialized experience and constant refreshes.

Audience Targeting

We leverage Facebook’s powerful consumer data and lookalike modeling to find your ideal next customers.

Bid Management

Our wealth of experience means we know when to deploy the network’s bid optimization, use a platform bid optimizer, or to apply manual strategies.


In addition to closing previous visitors and custom audiences, social ads are uniquely suited to re-engaging past and current customers.

Dynamic Product Ads

The ecommerce shopping journey continues onto social platforms after consumers have expressed interested in your products.

Lead Ads

Especially on mobile, the right offer and a quick contact info capture is the key to B2B success on social channels.

Client Story: Hill House Home

Explore how Metric Theory helped this emerging D2C brand turn around Facebook advertising, improving new customer acquisition 250%!

View Full Client Story   View All Client Stories

What We Manage

Feel Like You Could Be Doing More?

Facebook Marketing Partner

Metric Theory is a proud Facebook Marketing Partner!

Facebook created the Facebook Marketing Partner program to promote technology and strategy partners with the strongest track record of success marketing with Facebook. Premier partners receive prioritized and live support for clients, advanced access to new features, and technical assistance not available to other agency partners.

If you advertise with Facebook, you deserve a partner chosen as the best by Facebook itself. Find out more about what it means to work with a Premium Facebook Marketing Partner.

Read Our Blog Announcement

LinkedIn Ads

LinkedIn Ads offers B2B social media advertising with targeting options that simply aren’t available outside of LinkedIn. It’s quickly become one of the pillars of inbound demand generation.

Find out more about what LinkedIn Advertising can offer to better understand why it’s the premier B2B social advertising partner, and see why Metric Theory prides itself on being a LinkedIn Advertising agency of choice.

Learn More About LinkedIn Ads

"Metric Theory has always been a great partner to lucy, and every time we bring a different brand challenge, they’ve always come back with great analytics and ideas on how to solve it."

Stephanie Horton, Director of Ecommerce

Lucy Activewear

"Metric Theory has been a wonderful, fun relationship. I enjoy our weekly conversations and look forward to being challenged about where and how we can grow. It’s a truly collaborative effort."

Patrick Bernard, Senior Digital Manager

PACT Apparel

Customer Path Graphic [Converted]

Multi-Channel Advertising with Metric Theory

With social advertising now a permanent contributing factor in digital marketing, mastering the complex journey to acquire customers is required to compete. Metric Theory prides itself on innovating in multi-channel best practices, leveraging leading technology, experience, and our culture of tireless pursuit for our clients to beat a path for you to the cutting edge. Welcome to the future.

Contact Us

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