August 12, 2021
YouTube & Display Campaigns Now Included in Google Ads Attribution Models
YouTube is the world’s #2 search engine with 1.3 billion users, and video advertising is the most dynamic and memorable form available. With an audience more engaged than television, far more precise targeting, and real-time performance insight, video advertising is now an accessible and impactful part of the digital marketing mix.
What We Do
Work with your existing video ads or one of our video production partners for a powerful way to access new ad markets.
Video Remarketing
Reach your current prospects with engaging video ads for education and mindshare improvement.
Channel Placements
We research the videos and channels your market watches to match your message to video content.
Interest & Keyword Targeting
Behavioral and search data combine to zero in on the videos your target market watches for new placement discoveries.
Shoppable YouTube
Turn your product feed into actionable, ROI-driven ads positioned against product-specific video.
Brand Lift Data
Use YouTube’s unbeatable reach and user engagement to understand the true impact of video ads on brand recall and sentiment.
Facebook Video Ads
Drive awareness and guide customers and prospects through the purchase funnel with powerful Facebook video ads.
![Customer Path Graphic [Converted]](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== "Customer Path Graphic [Converted]")
Multi-Channel Video with Metric Theory
After YouTube, social networks like Facebook and Instagram are the largest distributors of digital video content. Video advertising for social can repurpose existing video ad assets to create strong brand connections with a highly targeted audience. Metric Theory will design you a comprehensive plan for a fully trackable awareness power play that won’t cost TV money.
"Metric Theory has really been an integral part of the growth we've seen with our dot-com business."
