April 30, 2020
The Importance of Video Creative in Your Paid Media Strategy
YouTube is the world’s #2 search engine with 1.3 billion users, and video advertising is the most dynamic and memorable form available. With an audience more engaged than television, far more precise targeting, and real-time performance insight, video advertising is now an accessible and impactful part of the digital marketing mix.
Work with your existing video ads or one of our video production partners for a powerful way to access new ad markets.
Reach your current prospects with engaging video ads for education and mindshare improvement.
We research the videos and channels your market watches to match your message to video content.
Behavioral and search data combine to zero in on the videos your target market watches for new placement discoveries.
Turn your product feed into actionable, ROI-driven ads positioned against product-specific video.
Use YouTube’s unbeatable reach and user engagement to understand the true impact of video ads on brand recall and sentiment.
Drive awareness and guide customers and prospects through the purchase funnel with powerful Facebook video ads.
After YouTube, social networks like Facebook and Instagram are the largest distributors of digital video content. Video advertising for social can repurpose existing video ad assets to create strong brand connections with a highly targeted audience. Metric Theory will design you a comprehensive plan for a fully trackable awareness power play that won’t cost TV money.
"Metric Theory has really been an integral part of the growth we've seen with our dot-com business."