Digital Video Advertising


YouTube is the world’s #2 search engine with 1.3 billion users, and video advertising is the most dynamic and memorable form available. With an audience more engaged than television, far more precise targeting, and real-time performance insight, video advertising is now an accessible and impactful part of the digital marketing mix.

What We Do

Work with your existing video ads or one of our video production partners for a powerful way to access new ad markets.

Video Remarketing

Reach your current prospects with engaging video ads for education and mindshare improvement.

Channel Placements

We research the videos and channels your market watches to match your message to video content.

Interest & Keyword Targeting

Behavioral and search data combine to zero in on the videos your target market watches for new placement discoveries.

Shoppable YouTube

Turn your product feed into actionable, ROI-driven ads positioned against product-specific video.

Brand Lift Data

Use YouTube’s unbeatable reach and user engagement to understand the true impact of video ads on brand recall and sentiment.

Facebook Video Ads

Drive awareness and guide customers and prospects through the purchase funnel with powerful Facebook video ads.

New e-Book: A Performance Marketer's Guide to YouTube Ads

Our YouTube performance experts put together over 200 unique tips for this guide that shows you exactly how YouTube advertising can drive real business impact for your brand.

Client Story: Tradesy

Tradesy challenged Metric Theory with huge digital marketing growth goals to establish them as a first stop for luxury women’s fashion online. See how their Metric Theory team used tactics across SEM, Social, Feed Management, and more to deliver 19% higher new customer ROAS and 60% growth in total revenue in this multimedia client story.

View Full Client Story    View All Client Stories

Customer Path Graphic [Converted]

Multi-Channel Video with Metric Theory

After YouTube, social networks like Facebook and Instagram are the largest distributors of digital video content. Video advertising for social can repurpose existing video ad assets to create strong brand connections with a highly targeted audience. Metric Theory will design you a comprehensive plan for a fully trackable awareness power play that won’t cost TV money.

Contact Us

"Metric Theory has really been an integral part of the growth we've seen with our dot-com business."

Krysta Brown, Senior Manager of Digital Marketing

Too Faced Cosmetics