June 15, 2017
4 Apple Search Ads Optimizations to Drive More Mobile App Downloads
Being a growth hacker for a living is demanding. You need a partner that will relentlessly hunt for the next source of growth, get you into every ad beta, and deliver you active, revenue-generating users rather than empty signups.
Display advertising not only raises awareness for your service, but can also be a direct source of new users.
New users are out there looking for a service just like yours. Make sure they find you, every time.
Custom audiences used with display and search ads help close new users and re-engage with existing ones.
Facebook’s unique audience data, mobile share, and cross-device tracking have made it the leading way to find new users.
Offering an engaging medium to introduce new concepts to a target audience, digital video is also dominant on mobile.
App discovery on the iOS App Store and Google Play can reliably add cost-effective, high-quality users.
"Aside from cutting inefficient spend to become profitable, we had ambitious growth goals and needed a partner who we could trust to implement a strategic plan to grow our account and help us enter new markets."
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