June 15, 2017
4 Apple Search Ads Optimizations to Drive More Mobile App Downloads
Being a growth hacker for a living is demanding. You need a partner that will relentlessly hunt for the next source of growth, get you into every ad beta, and deliver you active, revenue-generating users rather than empty signups.
As restaurant delivery exploded, LA Bite chose Metric Theory to help them compete with national brands. Jumps of 133% in transactions led by a 200% increase in mobile revenue surely contributed to their acquisition by GrubHub.
Display advertising not only raises awareness for your service, but can also be a direct source of new users.
New users are out there looking for a service just like yours. Make sure they find you, every time.
Custom audiences used with display and search ads help close new users and re-engage with existing ones.
Facebook’s unique audience data, mobile share, and cross-device tracking have made it the leading way to find new users.
Offering an engaging medium to introduce new concepts to a target audience, digital video is also dominant on mobile.
Apple Search Ads, Google Universal App Campaigns, and Facebook App Install Ads can reliably add cost-effective, high-quality users.
"Typically, aggressive new user growth and increasing per-user revenue don't come together, but Metric Theory has actually made that a reality."
"Metric Theory brings in what we like to call “the Tiger Team” to review account performance and provide a fresh point of view for enhancements. They have truly exceeded all expectations and are an incredibly valued partner."