Mobile Advertising


Mobile-first isn’t a trend, it’s a universal reality. With expertise executing across social, mobile search, and app advertising, all while mapping the customer journey across devices, we’ll lead a mobile strategy focused on growth and user acquisition.

What We Do

Mobile Social Ads

Social advertising is increasingly the best way to reach your market on mobile, and also offers unbeatable cross-device tracking.

Mobile Search

Rock performance on your mobile traffic with micro conversions, mobile-specific campaigns, and device performance analyses.

Apple Search Ads

Drive more installs or in-app events with top billing on the most relevant App Store searches.

Google Universal App Campaigns

Google’s UAC mobile user targeting delivers efficient installs and in-app actions.

App Re-Engagement

Retarget current app users at times when they’re most likely to need it, driving more in-app actions and revenue.

Mobile Audits

Our mobile performance audits help clients improve page speed, user experience, and conversion rates.

Client Story: TeamSnap

Like most software companies, TeamSnap had their eye on one thing when they partnered with Metric Theory – growth, and lots of it. Check out how our partnership across search, digital video, and app advertising boosted user growth by 300%.

View Full Client Story     View All Client Stories

Male student work on his netbook while chatting on smart phone

Cross-Device Strategy

Your users are tough to pin down, with the same prospect likely using multiple devices to interact before converting. Following customers’ online journey is one of the most daunting challenges digital businesses face.

We help businesses plan for this by analyzing multi-device patterns for device-specific goal setting, designing ad strategy by device, and presenting cross-device performance.

"Metric Theory has helped us relentlessly test new opportunities. From Apple Search Ads to YouTube CRM targeting, they’re always looking for new opportunities to help us grow our user base."

Ken McDonald, Chief Growth Officer



App Ads, Everywhere

In an increasingly noisy app marketplace, finding your ideal user no matter where they are and allowing them to download your app with zero friction is the only way to grow. We’ll find high-intent users just like your most valuable current customers on Facebook, Instagram, YouTube, and mobile display.

Go To Social Advertising     Go To Digital Video