About Metric Theory

Call us your marketing team expansion pack. Your digital ad sherpa. Your trendsetting band of quant nerds.

We’re the missing piece in a company’s marketing organization; not just a vendor or agency partner, but a part of the team. We only work with the most ambitious marketing experts and data wonks who see our clients’ goals and budgets as our own, using all the tools at our disposal to propose solutions to their aspirations and challenges. There’s no greater point of pride than helping their businesses succeed and grow. We’ll look beyond the digital marketing channels we manage directly to find new sources of data and information that will help us get there together.



Offices from coast-to-coast: San Francisco, Denver, New York City, Orange County, and Salt Lake City.


Clients We’ve Worked With

If there’s a problem you’re facing with digital marketing, we’ve conquered it.


Spend Under Management

We put our clients’ goals above all else and challenge them to be the best they can be.


Our History

We founded Metric Theory when we realized that most companies don’t have access to dedicated, highly-trained digital experts to focus solely on their digital ad campaigns, and they’re all leaving leads and revenue on the table. We’ve succeeded by adhering to our core tenets of service, which allow us to simply do better work than other agencies.

What You Get With Metric Theory


We have unprecedented access to data on who’s visiting a site, what actions they are taking, and how they got there. We interpret that data and more to know which ads, targets, and landing pages will drive the best results.


We provide a technology-enhanced service to gain additional insights into campaigns, increase efficiency, and provide more transparent and robust reporting.


A dedicated account team creates clear communication and ensures that we are aligned with our clients’ goals.

Analytical Rigor

Data is only as helpful as one’s ability to analyze it. We hold our team to the highest analytical standards to ensure insightful analyses & meaningful reporting.


Whether the goal is to raise ROI, drive more conversions, grow revenue, improve lead quality, or build awareness, our focus is to deliver top data-driven results.

Meet the Team

We work hard to find and bring in the most ambitious, intelligent people in marketing. Find out more about how they got here and who they are when they're not plotting industry domination of some kind or another.

Our Offices

San Francisco

Our headquarters, sleek and contemporary digs in the heart of FiDi just off Market Street.

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Our outdoorsy set, doing work in a wood-accented space in the heart of LoDo on Blake Street.

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New York City

Our metropolitans, holding down Eastern Time hours in the heart of FiDi with views of the water.

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Orange County

Established 2018. Weather never changes (and we like it that way). Sandals are always welcome.

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Salt Lake City

Established 2019. Easy access to the great outdoors, vibrant digital marketing community. Join us!

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MT Gives

At Metric Theory, every account manager gets the opportunity to manage digital marketing for a nonprofit cause that’s meaningful to them. It’s our way to leave an impact on society the same way we do on our clients.

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