About Metric Theory

Call us your marketing team expansion pack. Your digital ad sherpa. Your trendsetting band of quant nerds.

We’re the missing piece in a company’s marketing organization; not just a vendor or agency partner, but a part of the team. We only work with the most ambitious marketing experts and data wonks who see our clients’ goals and budgets as our own, using all the tools at our disposal to propose solutions to their aspirations and challenges. There’s no greater point of pride than helping their businesses succeed and grow. We’ll look beyond the digital marketing channels we manage directly to find new sources of data and information that will help us get there together.

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Our History

We founded Metric Theory when we realized that most companies don’t have access to dedicated, highly-trained digital experts to focus solely on their digital ad campaigns, and they’re all leaving leads and revenue on the table. We’ve succeeded by adhering to our core tenets of service, which allow us to simply do better work than other agencies.

What You Get With Metric Theory

Data

We have unprecedented access to data on who’s visiting a site, what actions they are taking, and how they got there. We interpret that data and more to know which ads, targets, and landing pages will drive the best results.

Technology

We provide a technology-enhanced service to gain additional insights into campaigns, increase efficiency, and provide more transparent and robust reporting.

Communication

A dedicated account manager creates clear communication and ensures that we are aligned with our clients’ goals.

Analytical Rigor

Data is only as helpful as one’s ability to analyze it. We hold our team to the highest analytical standards to ensure insightful analyses & meaningful reporting.

Results

Whether the goal is to increase ROI, drive additional conversions, grow revenue, improve lead quality, or to raise awareness about a new product, our prime focus is to deliver top results.

Meet the Team

We work hard to find and bring in the most ambitious, intelligent people in marketing. Find out more about how they got here and who they are when they're not plotting industry domination of some kind or another.

Our Offices

San Francisco

Our headquarters, sleek and contemporary digs in the heart of FiDi just off Market Street.

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Denver

Our outdoorsy set, doing work in a wood-accented space in the heart of LoDo on Blake Street.

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New York City

Our metropolitans, holding down Eastern Time hours in the heart of FiDi with views of the water.

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MT Gives

At Metric Theory, every account manager gets the opportunity to manage digital marketing for a nonprofit cause that’s meaningful to them. It’s our way to leave an impact on society the same way we do on our clients.

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OUR PARTNERS

Let's Make Things Happen!

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