In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
In January, we predicted what we expect for 2021, and it is already shaping up to be a year of great change for digital advertising.
So you’ve secured additional budget for your marketing efforts. Great! But now what? Getting the news that you’ve received more dollars is very exciting, but can
It’s no secret that marketing has changed in the last 20 years. With the evolution of the Internet and increased accessibility of mobile devices, marketing
Ever since we were young children, we were taught the importance of a simple “thank you.” Saying “thank you” can go a long way in expressing
Programmatic Contributor: Trent Emanuel, Director, Programmatic Media With COVID-19’s massive impact on content consumption, the acceleration of non-traditional media will be more evident. CTV will see even
What hasn’t already been said about 2020? Time to look forward! Just like we did last year, we’re kicking off 2021 by connecting with Metric Theory
I love being a hiring manager at Metric Theory because it allows me to meet dozens of young professionals eager to start their career in
Starting a new job in today’s remote work world? Read on to learn some tips and tricks to help you make a strong first impression
Being in marketing, particularly performance marketing, is a career choice that requires some comfort with working in a high-pressure environment. While we often remind people
