Category: Research and Analysis

iOS 14 Update: Facebook’s Data Challenges Show the Need for Alternative Measurement in the Privacy Era
Measurement and Attribution

iOS 14 Update: Facebook’s Data Challenges Show the Need for Alternative Measurement in the Privacy Era

With Apple’s announcement of iOS 14.5 and App Tracking Transparency (ATT), we knew there would likely be big changes ahead for advertisers on Facebook, much

Josh McClauss

by Josh McClauss
Apple iOS 14.5 Update: Facebook Ads Shifting Toward Android Devices
Social Advertising

Apple iOS 14.5 Update: Facebook Ads Shifting Toward Android Devices

Every major digital ad platform has issued some guidance on the expected impact of Apple’s recent privacy changes with iOS 14.5 and beyond, most critically

Evyn Nelson

by Evyn Nelson
Google Ads is Reducing Your Visibility Into Search Queries – Here’s How Much and What You Can Do About it
Research and Analysis

Google Ads is Reducing Your Visibility Into Search Queries – Here’s How Much and What You Can Do About it

If you are one of the advertisers who woke up on Wednesday and saw this new notification in your Google Ads account, welcome to the

Sarunas Kvederys

by Sarunas Kvederys
Research: Should You Spend More in Q4 Leading Up to Cyber 5?
Business Strategy and Culture

Research: Should You Spend More in Q4 Leading Up to Cyber 5?

Attribution — we love it and hate it. When looking at conversion data in-platform, both Google and Microsoft give conversion credit to the day (or

Jill Brigandi

by Jill Brigandi

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