Digital advertising platforms have the ability to effectively target qualified users from around the globe in a multitude of ways, all while being easily set
The future of search is image based, and this can be seen with image extensions rolling out of beta. We’ve seen both Google and Microsoft
Have you ever wondered what it would be like if you could personalize your ad copy to fit the location of each search, without separate
Overwhelmed with the endless PPC audit checklists in the internet universe? It is helpful to narrow in on opportunities that are specific to your goal.
If you’re a business that focuses on Cost per Acquisition, you may know what it’s like to feel limited to tCPA bidding. However, the only
Ad copy testing is something that every digital marketer knows that they need to include in their strategy, but it can be very hard to
While “more is better” is not always true, it is certainly beneficial when it comes to PPC ad space. When someone searches for your product,
If you use Google Ads frequently, then you know the platform is constantly evolving. From automated bidding strategies to innovative ad formats, there’s always a
With the rise of COVID-19 last Spring, advertisers were quick to pull any copy and creative around handshaking, traveling, and large gatherings out of fear
Are you looking to up your Gmail Ads strategy? Well, you are in luck! Here are a few creative tips to help build upon your