Generating leads can be hard. What information do you need? What channels do you use? We get it, setting up a lead generation campaign can
Facebook Ads have evolved since their start in 2007, particularly with the acquisition of Instagram and the aesthetic nature that comes with it. As consumers,
Whether you’re working with an agency or run your marketing efforts in-house, chances are you’ve heard about the increasing popularity of video advertising across channels
Let’s talk about Facebook app events! Like the importance of the Facebook pixel for tracking events on your website, app events are just as important
“Which attribution model should we use?” This is a question that we get from almost every advertiser that we work with, sometimes across their entire media
When building your LinkedIn strategy, one of the first items to consider is your campaign objective. There are a lot of questions to answer when
To close out 2019, we collected thoughts from our experts across all of our offices for a new year-end series to find out their wishlists,
At Metric Theory, the holiday shopping season is winding down, the days are shorter, and we’re close to figuring out how we’re going to re-gift
The most important aspect of any marketing initiative is measurement. Measurement on Facebook ads takes several different forms, which tends to trip up advertisers as
So, you just set up a new campaign on LinkedIn. You’ve got your targeting all squared away, your ad units all built out, and you’ve
