Looking for additional marketing channels for a mobile app? Look no further. Running an efficient and optimized Facebook ad campaign can help you gain users
A cohesive marketing strategy is essential in today’s advertising world. Understanding how channels work together and how to best leverage each one creates numerous opportunities
It’s the most wonderful time of the year! Or is it the busiest time of the year? For digital marketers, the holiday period is critical to the
As we near the end of the year, it’s time to take out our crumpled dinner napkin with scribbled 2018 resolutions and begin ticking off
What social platforms should you advertise on? This is an increasingly important question especially as you begin to think about how to best diversify your
In the ever-changing social advertising space, a few new platforms have arisen. One of those platforms to come through the ranks is Quora. Quora is
So you’ve written your Facebook ad copy—congrats! Figuring out how to succinctly draw on your unique selling propositions to bring in ideal customers is no
If you’re a seasoned digital marketer focusing on ecommerce, then odds are, you’re familiar with Facebook’s dynamic product ads (DPA). This ad type enables advertisers
In order to maximize your ROI while running ads on social media platforms like Facebook, you should often aim to keep your CPM (cost per
Using Facebook’s broad audience targeting, you have the ability to show ads to users who have expressed interest in your products or products similar to
