Facebook Ads provides marketers with a significant number of advanced tracking features, but you can’t access any of these without properly using the Facebook pixel.
If you’ve been wanting to advertise internationally, but a barrier has been a lack of internal fluency with foreign languages, look no further than Facebook’s
Strong ad creative is essential for top performance on Facebook. The social networking site states that 70% of campaign success is due to the creative
With all the factors that go into setting up effective Facebook campaigns, it is crucial that digital marketers are isolating variables to run successful tests
As performance marketers, we’re always trying to find new ways to reach brand-aware, sales-ready users, whether it be through bidding on brand search terms, cross-channel
Holiday 2020: Facebook CPM Trends Show Opportunity to Turn Up Spend For B2C advertisers reliant on Facebook and other social channels to drive holiday sales, CPMs
What are LinkedIn Conversation Ads? LinkedIn Conversation Ads are a newer LinkedIn ad type designed to allow instant engagement to your audience with a pre-set conversation
Whether you’ve spent years optimizing paid strategies on Facebook Ads or are just starting for the first time, we can all agree that there are
Text ads have been a part of LinkedIn since they began selling ads, yet since the debut of more visual sponsored content ads, they’ve been
CPC, CPM, CPA, oCPM … choosing the right bid strategy for your Facebook campaign can be a dizzying process. We’ve provided a simplified guide to
