Subscription Boxes for a Life Well Lived
Fun, full-sized products and accessories regularly delivered to your door. What could be more fabulous? Curated seasonal products, ranging from beauty to fitness, help FabFitFun stand out in the subscription box world.
The Goal: New Customer Acquisition
When FabFitFun started working with Metric Theory, they wanted to reduce new customer acquisition cost and increase the number of new customers coming in the door.
Metric Theory’s Strategy
We started by helping FabFitFun split their audience between those familiar and unfamiliar with the brand to best measure net new customer acquisition. That allowed us to individualize messaging to each audience to test what best resonated with each.
"With the number of subscription services adding up and more competitors entering the market all the time, finding new growth opportunities while keeping customer acquisition costs minimized is the name of the game. Partnering with Metric Theory has been a huge help for us to do that."
New Prospecting Audiences
Taking an audience-centric approach across all digital channels, we rigorously tested new audiences and messaging to drive growth.
- Remarketing audiences are used to re-engage prospects who have visited, but not purchased
- We employed additional audience groups defined by search and browsing history, past purchases, and more to help us reach people in our customer profile
increase in new customers year-over-year
reduction in Cost/New Customer on Search
better Cost/New Customer than goal for Video & Display