Senior Vice President, Enterprise Business Group
As the head of the Enterprise Business Group, working with Metric Theory’s global brand partners, Brian brings over 17 years of experience in digital marketing. He’s worked both client-side and agency-side across numerous verticals like distribution, retail, automotive, financial services, and higher education. Over that time, Brian has led digital marketing strategy for Fortune 1000 brands like Paychex, Chrysler, Quicken Loans, University of Phoenix, Cisco, Intuit and others.
Previously, Brian was the Global Head of Performance Advertising & Biddable Media at DWA, the largest independent technology agency in the world until it was acquired by Merkle in 2018. His deep understanding of the full stack ad tech ecosystem, including audience activation, data management, programmatic platforms, SEM, social advertising, and analytics, allowed him to build DWA’s Performance Advertising division into a global force.