July 19, 2018
How to Choose the Right Content For Each Stage of the Marketing Funnel
Cindy is an Associate Director at Metric Theory and has been with the agency for four years. She runs the SEM PPC Analyst Training and Development program, developing curriculum and growing Analysts to Account Managers in the San Francisco office. She also leads a team of SEM Account Managers, overseeing digital advertising strategy across 20+ advertisers from varying B2B and B2C industries. Cindy has extensive experience helping B2B clients optimize their paid search efforts towards sales qualified leads and deals.
Cindy earned her Bachelors of Science in Business Administration from UC Berkeley, graduating with highest honors.