Derek serves as Associate Director of Ad Technology for Metric Theory. He is tasked with managing agency-wide client reporting needs and agency automation projects. He also leads technical issues and implementations for advanced tracking and attribution.
Derek has 5+ years of digital marketing experience in roles spanning both SEM account management and automation projects, having managed SEM for brands like LinkedIn, Optimizely, Westfield Malls, Ask.com, and Creative Live. Derek is an authority when it comes to automation, with his authored AdWords scripts routinely making must-have lists.
Before digital marketing, Derek served as a Certified Public Accountant (CPA) for 8 years at PricewaterhouseCoopers. Derek received bachelor degrees from Villanova University in both Accounting and Finance.