Geneva Mueller

Senior Manager, Digital Strategy

As Metric Theory’s B2B Specialist, you’ll often find Geneva getting unreasonably excited about backend data analyses or brainstorming creative lead-gen strategies for her clients. Outside (and inside) of work, the Denver scooter race champion enjoys eating carrots and riding bikes, sometimes simultaneously.

Recent Articles by Geneva Mueller

Take Your ABM Program from a Pretty Acronym to a Revenue Center

The Essential Account Based Marketing Checklist for B2B Marketers

Crush Your 2019 Acquisition Goals with Our B2B Planning Guide

Prepare For Q1 B2B Growth With These PPC Back-End Analyses

Close More Deals from PPC & Paid Social with an Account-Based Marketing Strategy

Build an Effective B2B Marketing Strategy for PPC

PPC Brand Bidding for Account Success

How to Channel Mad Men To Improve Your PPC