As an Associate Director of Paid Media Strategy, Mark focuses on aligning marketing strategies with our clients’ business goals, searching for the perfect combination of tactics across varying media platforms to craft a strategy to fit any need. With a background managing Multi-Channel Marketing efforts & creating new advertising services at Metric Theory, he brings extensive knowledge of SEM & Social Advertising, Amazon, Programmatic Advertising, Merchant Feed Management, Remarketing Platforms, Language Translations, and countless Marketing Technologies.
His goal is to ensure that Metric Theory has the strategies, services & partnerships required to serve our clients’ needs today and in the future. A University of Colorado graduate with a degree in Mathematics and Psychology, Mark spends his time away from work looking for mountains to ski down and water to play in around the world.