At Metric Theory, we understand your right to privacy and this explains how we gather, use, and protect your information.
Website and Services:
Metric Theory operates the metrictheory.com website and the Metric Theory professional services practice, which collectively provide the “Service”. This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of user data (Personal Information and non-identifiable information).
Acceptance of This Policy:
Use of our Service(s), assume you have read and accepted this policy, and agree to the collection and use of information in relation to this policy. Continued use of our Service(s) after posted changes assume you also accept those changes.
Data Collection and Use:
Upon filling out the contact us form or requesting content, we collect personally identifiable information such as your name, phone number, email address, etc. This is collected so that we may provide content or reach out to you about our services.
Whenever you visit our Service, we collect information from your browser called Log Data, which can include information such as your computer’s Internet Protocol (“IP”) address, browser version, metrictheory.com page visits, and other statistics.
Cookies are files made up of a small amount of data which is used as an anonymous unique identifier. These are non-identifiable, and are used to collect information to improve site content, structure, and research to improve our service.
Third-Party Service Providers
We may employ third-party companies and individuals due to the following reasons:
- To facilitate our Service;
- To provide the Service on our behalf;
- To perform Service-related services; or
- To assist us in analyzing how our Service is used.
Some third parties have access to your Personal Information to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.
Third Party Tracking and Online Advertising
We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your online browsing history and your interests. We permit third party online advertising networks, social media companies and other third party services, to collect information about your use of metrictheory.com over time so that they may play or display ads on our Sites, on other websites, apps or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies. We may share a common account identifier (such as an email address or user ID) or hashed data with our third party advertising partners to help identify you across devices. We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.
To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices, and/or the DAA’s resources at www.aboutads.info/choices. You may also be able to set your browser to delete or notify you of cookies by actively managing the settings on your browser or mobile device. Please note that some advertising opt-outs may not be effective unless your browser is set to accept cookies. Furthermore, if you use a different device, change browsers or delete the opt-out cookies, you may need to perform the opt-out task again.
You may also be able to limit certain interest-based mobile advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android).
Google Analytics and Advertising
We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Sites. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences, or by vising NAI’s online resources at http://www.networkadvertising.org/choices.
Storage and Transfer
Your information collected through our Service may be stored and processed in the United States or any other country in which Metric Theory or its parent, subsidiaries, affiliates, or service providers maintain facilities. If you are located in other regions with laws governing data collection and use, that may differ from U.S. law.
We care about the security of your information and employ physical, administrative, and technological safeguards designed to preserve the integrity and security of all information collected through our Service. However, no security system is impenetrable, and we cannot guarantee the security of our systems. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
Links to Other Sites
Our Services do not address anyone under the age of 13. We do not knowingly collect personal identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our databases. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at firstname.lastname@example.org so that we will be able to do the necessary actions.
We may share your personal information and/or customer-supplied data with the following.
Metric Theory Subsidiaries
Third-party vendors and other service providers that perform services on our behalf, as needed to carry out their work for us, which may include identifying and serving targeted advertisements, providing mailing services, providing tax and accounting services, web hosting, or providing analytics services.
The public when you provide feedback on our Service. For example, if you post user content on our blog or comment on our social media sites, your information, such as your first name, last initial, state of residence, and your comments, may be displayed on our Service or on our social media pages.
Third-Parties Required by Law
Third parties as required by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms & Conditions of Use or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Metric Theory, our visitors, or others.
Metric Theory may also utilize derivative information, such as means and methods of targeting advertising campaigns, with third parties or other Metric Theory Customers in an aggregated or otherwise anonymized form, such as aggregated user statistics, that does not reasonably identify you, your company or your End Users directly and/or identifiably.