In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
Last week, Metric Theory & LinkedIn co-hosted an event called “Performance Next: New Ad Partners for 2020 and Beyond.” Located at the beautiful Fairmont San
So you’ve written your Facebook ad copy—congrats! Figuring out how to succinctly draw on your unique selling propositions to bring in ideal customers is no
It is Friday. The end of the day is near; the weekend is in sight. You only have one thing left on your to-do list
