The holidays in 2020 on Amazon were like nothing we’ve seen before. In 2021, it’s looking like things will change again for retailers. Indications are
With the trend in retail toward ecommerce accelerating in 2020, retailers from major brands to single-SKU startups are flocking to Amazon as a sales channel,
Throughout 2020, Amazon has been telling us they are expanding the reporting features of Amazon Advertising, and finally, those new reporting features have arrived! In this
Product listing content is one of the most important factors for ranking well organically on Amazon. Did you know that there are ways to ensure
As I noted in my last post on prep for Q4 on Amazon, inventory and operations will play a huge role in your ultimate holiday
Q4 and the holiday season in 2020 will be nothing like we’ve ever seen before, especially when it comes to Amazon and other marketplaces. Half
Few search engine algorithms have as much influence in determining business success as Amazon’s A9 system. With a US eComm market share estimated between 40%
We hear you, and Amazon...is starting to hear you — you want your brand voice to shine through. Because of this, Amazon has provided more
At Metric Theory, the holiday shopping season is winding down, the days are shorter, and we’re close to figuring out how we’re going to re-gift
Amazon Attribution Beta: The launch of the Amazon Attribution beta is a huge milestone in cross-channel tracking. With the functionality to track SEM, social, video, and
