As the Amazon Advertising platform continues to evolve, the sophistication of Amazon’s optimization capabilities are increasing as well. In addition to the placement bid modifier
Amazon’s Prime Day is less than two months away and it represents a huge opportunity for eCommerce Companies. Here’s a quick breakdown of what is
As usual, Amazon is rocking the boat! Over the last week, there have been two core developments you should be following in ecommerce. We’ll give
Many people are wary of Amazon automatic campaigns. This fear is understandable, especially if you have had poor experiences with automated bidding in the past.
The Amazon Advertising platform measures and reports on ACoS (advertising cost of sale) for ad spend instead of ROAS (return on ad spend). This, combined
The world of Amazon Advertising is growing at breakneck speed, as Amazon turns their selling platform into an ad platform. Many advertisers are deciding whether
Just last week, we noticed a new setting in the Amazon Advertising platform that allows you to adjust your bids for different targeting strategies within
With near daily news stories regaling us with Amazon’s incredible ad business growth (129% YoY in Q2 according to Digiday), you’d be hard pressed to