Planning for the holiday shopping season is always a bear, but this year it's especially difficult. Is Prime Day going to encroach on holiday shopping? When is
As all of us contend personally and professionally with the effects of a global health crisis, Metric Theory sought out stories that we can share
The retail landscape is evolving with the emergence of direct-to-consumer (DTC) brands. These are companies that manufacture and promote their products without relying on the
Now that the biggest retail weekend of 2019 is over, we can all take a deep breath and review industry trends during those few crucial
It is never too early to start thinking about and prepping for the holidays. According to a survey from McKinsey & Company, 70% of online
Amazon’s Prime Day is less than two months away and it represents a huge opportunity for eCommerce Companies. Here’s a quick breakdown of what is
