With fewer controls than standard Shopping campaigns and not much documentation on how it works, Google’s Smart Shopping product can be a black box for
Within the Google Ads ecosystem, Shopping can be a bit of a black sheep: Combined text and images? What is Smart Shopping? Where do my
Outside of Title Optimizations and improving product approval rate in the Google Merchant Center, the most effective way to increase Google Shopping performance is to
Google Shopping ads have become an increasingly important portion of the Digital Marketing Mix over the past few years. As such, Google is continuously
Google Shopping product listing ads (PLAs) have become an increasingly important portion of retailers’ digital marketing mix over the past five years especially. As such,
Did you know that one of the most important but often overlooked aspects of running a highly successful Google shopping campaign is the information contained
During May and June, eCommerce sales saw unprecedented volume which wreaked havoc on even our largest retailers’ supply chains, manufacturing, inventory, and shipping. In fact,
Planning for the holiday shopping season is always a bear, but this year it's especially difficult. Is Prime Day going to encroach on holiday shopping? When is
As an ecommerce manager for a subscription product, you may have ruled out Shopping placements on search networks as a potential revenue stream for your
The rollout of organic shopping listings in late April marked a significant change for retailers listing on Google Shopping, with product listings gaining placements on
