With more people turning to online shopping and product research to avoid the in-store crowds this holiday season due to the COVID-19 pandemic, it’s more
During May and June, eCommerce sales saw unprecedented volume which wreaked havoc on even our largest retailers’ supply chains, manufacturing, inventory, and shipping. In fact,
As I noted in my last post on prep for Q4 on Amazon, inventory and operations will play a huge role in your ultimate holiday
Planning for the holiday shopping season is always a bear, but this year it's especially difficult. Is Prime Day going to encroach on holiday shopping? When is
Mobile traffic is always an important part of the holiday strategy. In fact, Salesforce reported 55% of Cyber Week sales came from mobile devices in
Q4 and the holiday season in 2020 will be nothing like we’ve ever seen before, especially when it comes to Amazon and other marketplaces. Half
Attribution — we love it and hate it. When looking at conversion data in-platform, both Google and Microsoft give conversion credit to the day (or
Now that the biggest retail weekend of 2019 is over, we can all take a deep breath and review industry trends during those few crucial
It is never too early to start thinking about and prepping for the holidays. According to a survey from McKinsey & Company, 70% of online
As an ecommerce marketer, Q4 is as difficult a season as it is important. While more companies are competing for ad space online, a new
