Even though programmatic has been around since the early 90's, there still seems to be a lot of ambiguity around when and how to introduce
When I first entered agency life, my first client was a luxury fashion retailer. I thought I was the luckiest employee to be 1 of
When it comes to using paid channels to prospect new customers, you’re probably already trying a variety of targeting options. You’re likely using paid social
As a little kid, you were always told to share – well, same goes for cross-channel insights. Is a keyword in Google absolutely crushing performance?
Now that you’ve learned the basics of what programmatic display is, this blog will introduce what you need to look for in a demand side
To many marketers, programmatic media can be confusing and complex. When you break down each aspect of programmatic media, however, it becomes clear when you
Digital advertising is an essential part of any business, and using ad server software to manage campaigns and creative is an integral part of that