April 10, 2020
3 Ways to Use Google Trends to Shed Light on SEM Performance
Here is one chart for the entire US:
Here is another chart that shows the spike was more dramatic for New York:
Even though there was an obvious increase for New York and other affected states, Hurricane Sandy also drove increased awareness around emergency kits in states as far away as California:
There are a number of events that may impact one area of the country or the world, but have reverberations elsewhere. Whether you are running efforts for disaster supply companies, relief organizations, or other groups, Google Trends is a useful tool to examine and analyze spikes and swings in search query volume.