As Metric Theory’s Director of Special Projects, one of my primary goals is to make the Account Services team more effective and efficient. Today I’m a guest author on Kenshoo’s blog, with a post called What’s Your Goal? Improving SEM Optimization to Reach Your KPIs. Check it out to learn how we use Kenshoo to expedite cross-engine campaign management to allow more time to improve client KPIs through high-level analyses, hypothesis-based business tests, and unique strategies to battle your fiercest competitors.

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Time saved duplicating work across engines is time better spent on high-level analysis and driving results. Image via Pexels