August 6, 2020
Google Quality Score: What It Is, Why It Matters, and How to Improve It
As Metric Theory’s Director of Special Projects, one of my primary goals is to make the Account Services team more effective and efficient. Today I’m a guest author on Kenshoo’s blog, with a post called What’s Your Goal? Improving SEM Optimization to Reach Your KPIs. Check it out to learn how we use Kenshoo to expedite cross-engine campaign management to allow more time to improve client KPIs through high-level analyses, hypothesis-based business tests, and unique strategies to battle your fiercest competitors.