Using Kenshoo to Manage Campaigns Across Search Engines

As Metric Theory’s Director of Special Projects, one of my primary goals is to make the Account Services team more effective and efficient. Today I’m a guest author on Kenshoo’s blog, with a post called What’s Your Goal? Improving SEM Optimization to Reach Your KPIs. Check it out to learn how we use Kenshoo to expedite cross-engine campaign management to allow more time to improve client KPIs through high-level analyses, hypothesis-based business tests, and unique strategies to battle your fiercest competitors.

Time saved duplicating work across engines is time better spent on high-level analysis and driving results. Image via Pexels