Josh McClauss

Senior Director of Marketing

As Senior Director of Marketing, Josh works with the founding team and other senior management to develop our Account Services unit, innovate multi-channel strategy and performance, and to develop new products and services for MT.

Josh has worked in digital marketing for his entire career, spanning 10 years and covering every discipline. Josh has been the Director of Advertiser Services at Trada, a Google Ventures backed Boulder startup, and the world’s first crowdsourced PPC platform. Josh also was a leader on several new service offerings and products, including Trada’s first premier Account Management service division, in-house landing page design services, and industry-first keyword-level call tracking.

Josh is a craft beer enthusiast and Certified Cicerone®, also operating a beer industry consulting company, Coddled Bottle.

Recent Articles by Josh McClauss

Holiday 2020: Seasonal Planning Calendar for Ecommerce & DTC Marketers

Marketing Through Uncertainty: How Five9 Was Able to Prepare for COVID-19

Marketing Through Uncertainty: Maisonette Finds New Customer Connections Amidst Crisis

Marketing Through Uncertainty: Wild One Talks DTC Brand Strategy

What Messaging Should You Avoid and Use in Your Advertising Right Now?

Marketing Through Uncertainty: Versare’s Story and Advice for Marketers

MT’s Performance Advertising in 2020: Digital Strategy

MT’s Performance Advertising in 2020: Marketing Tactics

MT’s Performance Advertising in 2020: Emerging Ad Partners

MT’s Performance Advertising in 2020: Ad Channels

A New Digital Marketing Funnel for Performance Marketers

How A Performance Marketing Agency Tests Our Own Website

5 Rules for Successful PPC Testing

3 Questions You Must Ask To Run an Effective Marketing Test

4 Myths & Misconceptions of Landing Page Testing

How to Double PPC Conversions Overnight

Google Conversion Tracking Changes

Holiday 2020: Seasonal Planning Calendar for Ecommerce & DTC Marketers

Marketing Through Uncertainty: How Five9 Was Able to Prepare for COVID-19

Marketing Through Uncertainty: Maisonette Finds New Customer Connections Amidst Crisis

Marketing Through Uncertainty: Wild One Talks DTC Brand Strategy

What Messaging Should You Avoid and Use in Your Advertising Right Now?

Marketing Through Uncertainty: Versare’s Story and Advice for Marketers

MT’s Performance Advertising in 2020: Digital Strategy

MT’s Performance Advertising in 2020: Marketing Tactics

MT’s Performance Advertising in 2020: Emerging Ad Partners

MT’s Performance Advertising in 2020: Ad Channels

A New Digital Marketing Funnel for Performance Marketers

How A Performance Marketing Agency Tests Our Own Website

5 Rules for Successful PPC Testing

3 Questions You Must Ask To Run an Effective Marketing Test

4 Myths & Misconceptions of Landing Page Testing

How to Double PPC Conversions Overnight

Google Conversion Tracking Changes