In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
With Apple’s announcement of iOS 14.5 and App Tracking Transparency (ATT), we knew there would likely be big changes ahead for advertisers on Facebook, much
Across digital marketing, customer journeys are lengthening, and brands need to be present longer and in more ways to break through and win new customers.
Programmatic Contributor: Trent Emanuel, Director, Programmatic Media With COVID-19’s massive impact on content consumption, the acceleration of non-traditional media will be more evident. CTV will see even
What hasn’t already been said about 2020? Time to look forward! Just like we did last year, we’re kicking off 2021 by connecting with Metric Theory
Planning for the holiday shopping season is always a bear, but this year it's especially difficult. Is Prime Day going to encroach on holiday shopping? When is
As all of us contend personally and professionally with the effects of a global health crisis, Metric Theory sought out stories that we can share
Here’s a question we’re getting a lot of right now. Our leadership is worried about marketing too aggressively right now. How much is too much? How