Industry News

What You Should Know About Google AdWords Price Extensions

By |March 3rd, 2017|Industry News|0 Comments

Google's recently released AdWords Price Extensions are an exciting new tool for ecommerce advertisers and retail brands. Read on to find out if they'll tip the needle for your business.

A Sneak Peek at the New AdWords Interface

By |January 31st, 2017|Industry News|0 Comments

Google is planning to release the new AdWords interface in 2018, but they're already testing an alpha version with some advertisers. Here's what you need to know about the new AdWords interface.

6 Digital Marketing Trends for 2017

By |January 24th, 2017|Industry News|0 Comments

Marketing will continue to evolve in 2017, with lots of changes (growing ad spend on Pinterest and Snapchat, advances in AI and voice search), and some things staying the same (continued ads dominance by Google and Facebook). Read on for the most important marketing trends you should expect in 2017.

Our 8 Favorite Metric Theory Blog Posts of 2016

By |December 20th, 2016|Industry News, PPC Analysis|0 Comments

Covering everything from PPC promos to Facebook objectives to building office culture, these are our favorite 8 posts from the Metric Theory blog in 2016.

Two Important Warnings for Google Expanded Text Ads

By |August 25th, 2016|Industry News|1 Comment

Google Expanded Text Ads have shown excellent performance in early tests, but this does not mean you can forget about standard text ads just yet. Our research shows that Expanded Text Ads are not showing for all Google Search Partners. Read on to learn how much this could affect your campaigns.

Google’s Newest Ad Type: Expanded Text Ads

By |August 1st, 2016|Industry News|1 Comment

Google's new Expanded Text Ads have increased the length of available PPC ad copy by more than 50%, and early testing shows that these new ads can drive big improvements in CTR. These are our tips for implementing Expanded Text Ads, and making sure you're using this extra space to improve your PPC performance.

Google Livestream Recap: New AdWords Features for 2016

By |May 24th, 2016|Industry News|0 Comments

Earlier today, Google live streamed their Performance Summit, where they announced a slew of new features coming to AdWords & Analytics throughout this year. You can get more details over at the AdWords blog, but here are a few of the features we’re most excited about.

Tablet Bid Adjustments
Google announced that […]

How to Become the Steph Curry of Paid Search

By |May 19th, 2016|Industry News, PPC Optimization|1 Comment

Stephen Curry of the Golden State Warriors is wrapping up an historically strong season. He became the first player in NBA history to win the league’s MVP award by unanimous vote, while leading his team to an NBA record for wins in a single season. Advanced analytics show him as […]