Industry News

Google Features Metric Theory’s Work With Call Extensions

By |July 26th, 2017|Industry News, Mobile Advertising|0 Comments

Google featured Metric Theory's successful implementation of Call Extension bid adjustments in a post on the Inside AdWords blog. In the first year of implementing Call Extension bid adjustments, Metric Theory increased incoming phone calls 20% while decreasing the cost per phone call 60%.

Why Advertisers Shouldn’t Worry About Apple’s New Anti-Tracking Feature

By |July 25th, 2017|Industry News|0 Comments

Apple recently announced that it would be blocking third-party cookies in Safari browsers. If you're worried about how this will affect your online marketing efforts, don't be — there's actually not much to be concerned about.

Google Marketing Next 2017 Recap: What You Need to Know for PPC Improvement in 2017

By |May 25th, 2017|Industry News|0 Comments

Google's annual Marketing Next livestream included a number of product and feature releases that will have a bit impact on your PPC in 2017. Read on for a recap of the most important changes that will help you drive stronger performance in 2017.

SEMPO’s Annual State of Search: Scaling Mobile PPC & Social

By |April 4th, 2017|Industry News, Mobile Advertising, Social Advertising|0 Comments

The Search Engine Marketing Profesional Organization (SEMPO) released its most recent survey of top marketing professions. Their findings provide an overview of the most important trends in PPC and digital marketing for 2017. Read how you can take advantage of these marketing trends to grow your marketing.

What Google’s Dynamic Search Ads Changes Mean for Your PPC

By |March 30th, 2017|Industry News, PPC Optimization|1 Comment

In a recent announcement, Google unveiled a number of updates that will give advertisers increased control over Dynamic Search Ads campaigns. Read how you can use these new features to improve your paid search performance.

What You Should Know About Google AdWords Price Extensions

By |March 3rd, 2017|Industry News|0 Comments

Google's recently released AdWords Price Extensions are an exciting new tool for ecommerce advertisers and retail brands. Read on to find out if they'll tip the needle for your business.

A Sneak Peek at the New AdWords Interface

By |January 31st, 2017|Industry News|0 Comments

Google is planning to release the new AdWords interface in 2018, but they're already testing an alpha version with some advertisers. Here's what you need to know about the new AdWords interface.

6 Digital Marketing Trends for 2017

By |January 24th, 2017|Industry News|0 Comments

Marketing will continue to evolve in 2017, with lots of changes (growing ad spend on Pinterest and Snapchat, advances in AI and voice search), and some things staying the same (continued ads dominance by Google and Facebook). Read on for the most important marketing trends you should expect in 2017.