In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
The least well-kept secret in all of eCommerce is that Black Friday and Cyber Monday deliver phenomenal results. We’re talking boku bucks in paid search
Metric Theory's founding team all hails from a cloud software background, and we have a special expertise in working with B2B technology companies. If optimizing PPC
AdWords recently announced the global rollout of a new conversion attribution modeling feature within Search Funnels (located in the Conversions section under Tools). For most
Advertisers frequently ask us which metrics we look at when conducting PPC ad copy testing and analyzing PPC ad copy performance. Do we use CTR
When making bidding decisions, many PPC Account Managers will look at data not just on an individual keyword level, but also by evaluating keyword categories.
There’s a decent chance that I’ve lost your attention before I’ve even begun. That’s because PPC blog posts espousing the importance of ad copy testing
Little did I know in 1999 that my high school English teacher was going to teach me a lesson that would be extremely valuable for
Melissa Mackey sits down with our VP of Online Marketing, Jeremy Brown, to discuss AdWords' new sitelinks policy. What are the benefits of sitelinks? What
AdWords filters allow you to make smart bidding decisions en masse on your AdWords account. Unlike ad group breakouts, long-tail keyword expansion and proper ad
September is always my favorite month of the year. After a summer of foggy San Francisco weather and feigned interest in Major League Baseball,
