In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
Starting a new job in today’s remote work world? Read on to learn some tips and tricks to help you make a strong first impression
Strong communication skills are just one of the many qualifications we look for at Metric Theory. They lay the foundation for a strong external relationship
AdWords and Bing are constantly changing, and it can be difficult to keep a pulse check on where your account stands if you’re not checking
While this year’s holiday season may feel like a long time from now, Q4 is approaching much faster than you think. Now is the time
It’s no great secret that November and December are the times when most ecommerce advertisers run their strongest promotions. To make the most of your
If you are not tracking conversions, then you have no way to evaluate the success of your paid search efforts, or to make changes to
One of my favorite aspects of working at Metric Theory is the opportunity to participate in the various service events we organize throughout the year,
Bid adjustments are an integral part of achieving PPC account goals. However, many people don’t realize that bid strategy will vary dramatically depending on whether
Anyone who’s spent more than a little time in paid search can share a few horror stories of accounts that are in horrendous shape. Those
For most seasoned PPC savants, the Google AdWords Keyword Planner has lost its glitter and excitement; however, as a newer paid search enthusiast, I have
