In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
CPC, CPM, CPA, oCPM … choosing the right bid strategy for your Facebook campaign can be a dizzying process. We’ve provided a simplified guide to
Ever since our panel event in partnership with Microsoft, we’ve been feeling more inspired than ever to continue the conversation surrounding women’s empowerment! With the
The amazing dialogue about gender equity is still alive nearly a month after Growing Your Voice: Inspiring Stories from Female Leaders. We are inspired by
We are keeping the Women in Leadership Interview Series going this week by sitting down with Megan Beatty, an Associate Director of Account Services at
Growing Your Voice: Empowering Lessons From Female Leaders was a huge success — one week later, we are still feeling inspired by the discussion on
The day is here! Tonight the Metric Theory team, in partnership with Microsoft Advertising, is hosting the Growing Your Voice: Empowering Lessons From Women Leaders
In the leadup to our panel event in partnership with Microsoft Advertising, Growing Your Voice: Empowering Lessons From Women Leaders, we sat down with panelist
LinkedIn targeting capabilities have grown to be quite robust in the last few years, and navigating the depths of all LinkedIn has to offer can
In the leadup to our panel event in partnership with Microsoft Advertising, Growing Your Voice: Empowering Lessons From Women Leaders, we sat down with some
In November, Facebook released a new feature allowing for an increase in height for Link Click ads. Designed to improve consistency and user experience across
