As search marketers, we know the importance of using competitor campaigns as a savvy way to gain awareness and market share. But have you considered
With the rise of COVID-19 last Spring, advertisers were quick to pull any copy and creative around handshaking, traveling, and large gatherings out of fear
If you’re just beginning to consider using YouTube as part of your marketing mix, the task of creating a strong piece of YouTube creative can
Facebook Ads have evolved since their start in 2007, particularly with the acquisition of Instagram and the aesthetic nature that comes with it. As consumers,
Whether you’re working with an agency or run your marketing efforts in-house, chances are you’ve heard about the increasing popularity of video advertising across channels
We’ve all seen the stats - image is more effective than text, video can be more effective than images, and creative innovation continues to rely
The importance of creative on social advertising platforms spans much deeper than simply looking pretty. The image is typically the first place a user looks
Display creative has become an increasingly important focus as more advertisers compete to catch a consumer’s eye. In this post, we’ll walk through five different
By 2021, video is predicted to account for 82% of all web traffic. So, if you haven’t already thought about adding YouTube advertising to your