Earlier this week, Google announced that they are fully rolling out support for non-last click attribution models for YouTube & Display campaigns. This is news
If you’re looking to test new prospecting audiences across YouTube and Display campaigns that are designed for both upper-funnel and lower-funnel targeting, Infinite Taxonomy Audiences
If you mention Smart Display to a marketer they will fear the worst... Google replacing their jobs with automation and machine learning. There’s no reason
Google’s responsive display ads can play a key supporting role in informing the creative best practices for your specific business. This ad type allows you
With over two million websites, the Google Display Network (GDN) is one of the most expansive ways to reach your audience on the Google Ads
Google’s Display Network has the ability to reach over 90% of people on the internet, worldwide. With that kind of reach, you want to be
At Metric Theory, the holiday shopping season is winding down, the days are shorter, and we’re close to figuring out how we’re going to re-gift
Google unveiled their newest ad format, Discovery ads, back in May 2019 at Google Marketing Live. This new ad format combines the power of machine
Are you looking for a new way to target potential customers on the Google Display Network? Do the standard options on Affinity audiences not fit
Google Display campaigns are compatible with a variety of manual and automated bidding strategies that enable advertisers to customize campaigns based on their goals. Bidding
