On May 22, 2019, Google announced a new mobile search engine results page format. The only significant change, from an advertising perspective, was that the
I am thrilled to share the very exciting news that last night, Metric Theory took home two big awards at the Search Engine Land Awards: Agency
On April 30th and May 1st, the newly branded Microsoft Advertising held the 2019 Microsoft Advertising Partner Summit at their Redmond, WA campus. Metric Theory
No ad platform is left behind with privacy-related changes this month, it seems. Facebook announced today more detail around their upcoming privacy tools. Read on
Advertisers are beginning to see the impacts of Apple’s ITP 2.1 on tracking and measurement across analytics, marketing automation, and CRM platforms, with the update
Nearly two years after the first launch of ITP (Intelligent Tracking Prevention), Apple continues to iterate on their anti-tracking browser technology. With the upcoming updates
Google’s recent news that they’re switching to a first-price auction for display media has made waves around the digital ecosystem. The move has many of
In late March 2019, Apple is planning to release its newest version of the Safari browser. That version will contain “Intelligent Tracking Prevention 2.1” (ITP
As usual, Amazon is rocking the boat! Over the last week, there have been two core developments you should be following in ecommerce. We’ll give
Update: Apple's Intelligent Tracking Prevention has now reached version 2.2. Get up to speed in this ITP 2.2 summary for marketers. Yesterday, Apple launched Intelligent Tracking
