Metric Theory Wins Agency of the Year at the Search Engine Land Awards
Industry News

Metric Theory Wins Agency of the Year at the Search Engine Land Awards

I am thrilled to share the very exciting news that last night, Metric Theory took home two big awards at the Search Engine Land Awards: Agency

Ken Baker

by Ken Baker
Takeaways from the Microsoft Advertising Partner Summit
Industry News

Takeaways from the Microsoft Advertising Partner Summit

On April 30th and May 1st, the newly branded Microsoft Advertising held the 2019 Microsoft Advertising Partner Summit at their Redmond, WA campus. Metric Theory

Kendall Todd

by Kendall Todd
How Facebook’s Upcoming Privacy Changes Will Impact Advertisers
Industry News

How Facebook’s Upcoming Privacy Changes Will Impact Advertisers

No ad platform is left behind with privacy-related changes this month, it seems. Facebook announced today more detail around their upcoming privacy tools. Read on

Megan Beatty

by Megan Beatty
How to Use Google Analytics to Estimate the Impact of ITP 2.1 & Set New Goals
Industry News

How to Use Google Analytics to Estimate the Impact of ITP 2.1 & Set New Goals

Advertisers are beginning to see the impacts of Apple’s ITP 2.1 on tracking and measurement across analytics, marketing automation, and CRM platforms, with the update

Jeremy Brown

by Jeremy Brown
ITP 2.2 – How Apple’s Intelligent Tracking Prevention Version 2.2 Impacts Marketers
Industry News

ITP 2.2 – How Apple’s Intelligent Tracking Prevention Version 2.2 Impacts Marketers

Nearly two years after the first launch of ITP (Intelligent Tracking Prevention), Apple continues to iterate on their anti-tracking browser technology. With the upcoming updates

Brendan Buhmann

by Brendan Buhmann
Analysis: What Google Moving to a First-Price Auction Means for Advertisers
Industry News

Analysis: What Google Moving to a First-Price Auction Means for Advertisers

Google’s recent news that they’re switching to a first-price auction for display media has made waves around the digital ecosystem. The move has many of

Trent Emanuel

by Trent Emanuel
ITP 2.1: Apple vs. the Internet – What This Means For Your Marketing
Industry News

ITP 2.1: Apple vs. the Internet – What This Means For Your Marketing

In late March 2019, Apple is planning to release its newest version of the Safari browser. That version will contain “Intelligent Tracking Prevention 2.1” (ITP

Jeremy Brown

by Jeremy Brown
Two Recent Amazon Changes Shaking Up Ecommerce
Industry News

Two Recent Amazon Changes Shaking Up Ecommerce

As usual, Amazon is rocking the boat! Over the last week, there have been two core developments you should be following in ecommerce. We’ll give

Andrew Cooper

by Andrew Cooper
Apple’s ITP 2.0 Has Arrived — Here Are Your Options For Google Ads Tracking
Industry News

Apple’s ITP 2.0 Has Arrived — Here Are Your Options For Google Ads Tracking

Update: Apple's Intelligent Tracking Prevention has now reached version 2.2. Get up to speed in this ITP 2.2 summary for marketers. Yesterday, Apple launched Intelligent Tracking

Parker Robben

by Parker Robben
How to Get Started With the New AdWords Conversion Tag
Industry News

How to Get Started With the New AdWords Conversion Tag

Google AdWords recently released an update to their conversion tracking tag. The new tag consists of two pieces – a global site tag and an

Danielle Oria

by Danielle Oria

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