Two popular buzzwords in the digital marketing world these days are “lift” and “incrementality.” And while these may seem like novel concepts to performance digital
On September 30th, Google is sunsetting the Average Position metric in favor of a new suite of positional metrics. These new metrics, Top Impression Share
Confused about Apple’s latest Intelligent Tracking Prevention releases (ITP 2.1 and ITP 2.2)? Not seeing the expected impacts in Google Analytics and other platforms? Well,
On May 22, 2019, Google announced a new mobile search engine results page format. The only significant change, from an advertising perspective, was that the
I am thrilled to share the very exciting news that last night, Metric Theory took home two big awards at the Search Engine Land Awards: Agency
On April 30th and May 1st, the newly branded Microsoft Advertising held the 2019 Microsoft Advertising Partner Summit at their Redmond, WA campus. Metric Theory
No ad platform is left behind with privacy-related changes this month, it seems. Facebook announced today more detail around their upcoming privacy tools. Read on
Update: See our most recent ITP blog post for the latest developments. Advertisers are beginning to see the impacts of Apple’s ITP 2.1 on tracking and measurement
Update: See our most recent ITP blog post for the latest developments. Nearly two years after the first launch of ITP (Intelligent Tracking Prevention), Apple continues to
Google’s recent news that they’re switching to a first-price auction for display media has made waves around the digital ecosystem. The move has many of
