Yesterday, Apple launched Intelligent Tracking Prevention 2.0 for iOS 12 and Mojave (the new Mac OS). One of the largest changes for ITP 2.0 is
Google AdWords recently released an update to their conversion tracking tag. The new tag consists of two pieces – a global site tag and an
With just a few days remaining to place your orders in time for pre-Christmas delivery, here’s our annual wish list of digital marketing products and
We are honored that Search Engine Land has recognized Metric Theory’s achievements by awarding Landy Awards in the following categories: Search Marketer of the Year –
Metric Theory was featured on the most recent Inside AdWords blog for our work using call extensions with Medical Guardian. Medical Guardian is a leader in
Early June, Apple announced a new feature coming this fall for Safari that has digital marketers scrambling – Intelligent Tracking Prevention (ITP). ITP uses machine
Thousands of savvy marketers tuned in to Google’s annual livestream this week, eager to hear what new bells and whistles 2017 holds for the paid
Every year, the Search Engine Marketing Professional Organization (SEMPO) polls hundreds of in-house marketers & top agency respondents for their State of Search Report. The
In a much-hyped announcement on Tuesday, Google unveiled some new features for Dynamic Search Ad campaigns, including page feed integration, expanded text ad support, and
If you’re an ecommerce advertiser on AdWords take note: As of March 1, Google Price Extensions are live in AdWords for desktop searches (they have
