Earlier this week, Google announced that they are fully rolling out support for non-last click attribution models for YouTube & Display campaigns. This is news
The impending roll out of Apple’s App Tracking Transparency prompt has left many advertisers scrambling to identify, and answer, many outstanding questions about the impact
Starting on February 18th, Google will be changing phrase match behavior by making it a lot more similar to broad match modified. At the same
Google Data Studio is quickly becoming an integral tool for digital marketing professionals due to its ease of use and the fact that it’s free.
Two popular buzzwords in the digital marketing world these days are “lift” and “incrementality.” And while these may seem like novel concepts to performance digital
On September 30th, Google is sunsetting the Average Position metric in favor of a new suite of positional metrics. These new metrics, Top Impression Share
Confused about Apple’s latest Intelligent Tracking Prevention releases (ITP 2.1 and ITP 2.2)? Not seeing the expected impacts in Google Analytics and other platforms? Well,
On May 22, 2019, Google announced a new mobile search engine results page format. The only significant change, from an advertising perspective, was that the
I am thrilled to share the very exciting news that last night, Metric Theory took home two big awards at the Search Engine Land Awards: Agency
On April 30th and May 1st, the newly branded Microsoft Advertising held the 2019 Microsoft Advertising Partner Summit at their Redmond, WA campus. Metric Theory
