I am excited to announce today that Metric Theory has agreed to merge with leading data and digital media consultancy MightyHive, and S4Capital, the tech-led new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018.

Metric Theory has merged with MightyHive and S4Capital

Since we started Metric Theory in 2012, our focus has always been on growth – for our clients’ businesses, for our people, and for our own capacity to serve those two communities. Joining the S4Capital family will accelerate that growth by unlocking new and world-leading data strategy, media consulting, and eCommerce solutions of MightyHive, along with the content creation and scaled production capabilities of MediaMonks for Metric Theory and our valued clients.

Moreover, this new alignment ensures all Metric Theory clients are positioned well for the privacy-centric future of performance marketing. Privacy regulations will continue to take root and cookie deprecation will accelerate in 2021 and beyond, and marketers will need scaled and comprehensive digital solutions across Search, Direct Buys, and Paid Social to reach consumers in privacy-safe, hyper-relevant ways. MightyHive’s world-leading data solutions will create enormous advantages for our clients to continue delivering their marketing to the right audiences while tracking its impact throughout the customer journey.

Finally, it’s clear that our operating principles of transparency, full-funnel strategy, and a numbers-obsessed, growth-obsessed approach to service are shared by the MightyHive and S4Capital teams from leadership on down to the strategists who create their innovative work. Not only can Metric Theory clients expect the same exceptional service they’ve always received, but also the global capabilities and support of the full S4Capital family of companies.

We encourage you also to read MightyHive’s own announcement and to learn more about our new partners.

Much more to come as we expand the MT family!

JEGI | CLARITY (www.jegiclarity.com), the leading independent investment bank for the global media, information, marketing and technology sectors, represented Metric Theory in this transaction.