Ken Baker


As CEO, Ken has led Metric Theory throughout it’s journey to becoming an award winning performance marketing agency and workplace. His role includes owning Metric Theory’s long-term vision, Go to Market strategy, and overall business performance. He also works directly with some of the agency’s largest brands to drive high performing digital strategies.

Ken has 10+ years of leadership experience in the performance marketing industry. Prior to launching Metric Theory, he helped lead and grow an SEM software and services division within a global media technology company.

Ken received his Bachelor of Science from University of California, Santa Barbara.

Recent Articles by Ken Baker

Metric Theory Joins MightyHive and S4Capital

Metric Theory Wins Agency of the Year at the Search Engine Land Awards

Metric Theory Makes 2nd Straight Inc. Magazine Best Workplaces List

Metric Theory Adds Brian Jones as SVP, Enterprise Business Group

Metric Theory Wins Two Prestigious 2017 Landy Awards

Metric Theory Launches the New

Metric Theory is a Finalist for 3 Search Engine Land 2017 Awards

Metric Theory Finalist for 3 Search Engine Land Awards

Metric Theory Tops Ad Age’s Best Places to Work List

Facebook Advertising for Digital Marketing Growth