March 8, 2020
#InternationalWomensDay: Empowering Lessons from Women in Advertising
Metric Theory is a finalist for three Landy Awards.
We are honored to be recognized by Search Engine Land as finalists in these categories:
The Best Enterprise SEM Initiative highlights our lead growth and lead quality results for ServiceMax from GE Digital, and Search Marketer of the Year recognizes the remarkable accomplishments of our NYC Director, Genevieve Head-Gordon.
Search Engine Land created The Landy Awards to recognize individuals, agencies, and internal digital marketing teams who have demonstrated excellence in executing SEO and SEM initiatives.
Metric Theory is proud to be a finalist for Agency of the Year – SEM. Our team puts in tremendous effort to drive digital marketing growth for our clients. Over the past five years, Metric Theory has grown by investing in our employees and delivering top-tier results for our clients. In 2017, Metric Theory was selected as Bing’s only Elite Agency in North America to receive its Rising Star award. Metric Theory also ranked in the Inc. 5000 and was named one of Inc.’s Best Workplaces. Additionally in 2017, our work was featured in Google and Bing case studies, highlighted on the Inside AdWords blog, and awarded with a Kenshoo Infinity Award Honorable Mention for our cross-channel SEM and paid social results. Thank you to everyone at Metric Theory for your dedication to excellence, and thank you to Search Engine Land for this recognition.
For ServiceMax, Metric Theory scaled investment in every stage of the B2B digital marketing funnel to acquire new customers and pull them through to conversion. With aggressive growth targets and a focus on lead quality, Metric Theory implemented large-scale Display campaigns, non-brand Search expansion efforts, and account-based marketing strategies. We are very proud of the work of the entire ServiceMax team at Metric Theory in not only driving significant lead volume increases but also more than doubling pipeline revenue for ServiceMax.
We are incredibly proud of the recognition for Genevieve Head-Gordon. Genevieve has been a trailblazer for Metric Theory throughout her career. In April 2012, she was hired as Metric Theory’s very first PPC Analyst as part of our new – and now celebrated – Analyst training program. She is now the Director of Metric Theory’s third and newest office in New York City. We owe the successful launch of our New York office to Genevieve’s remarkable individual performance, as well as her tremendous management and coaching skills.
The winners of each category will be announced live at the Awards Ceremony and Gala of the SMX East Conference in New York City on October 25th. We hope to see you there.