January 8, 2019
The Evolution of Google Exact Match & What It Means for PPC Advertisers
Google Tag Manager, or GTM, is the most common tag management solution currently in use by our clients. Like other tag managers, it allows you to combine all of your tags in one place instead of having to hard code and troubleshoot each one individually. While a different tag management solution may fit your needs better, we have had the most experience with GTM and can offer more insights into this platform.
No matter what system is best for you, tag managers like GTM can greatly reduce the time and effort it takes to get new tags implemented on your site.