Barbara Munin

Senior Manager, Account Services

Barbara manages a team of account managers & PPC analysts, leads account teams for some of the largest B2B advertisers at the agency, and partners with Metric Theory’s Chief People Officer in facilitating Metric Theory’s interpersonal dynamics program. When she’s not at work, you can find her with her nose in a book (or ten).

Recent Articles by Barbara Munin

Getting Started with Paid Media Goal Tracking in Google Analytics

The ROI of Culture: How Investing in People Drives Stronger Business Results

5 Google Analytics Tools to Improve Your Marketing Strategy

Spring Clean Your Data With 5 Must-Have Google Analytics Upgrades

Get More Out of Your Google Analytics Data | Metric Theory

5 Questions PPC Marketers Need to Ask Their Sales Team

Increase Sales for Premium Products with AdWords Household Income Targeting

The Geography of Paid Search