December 11, 2020
Six Reasons B2B Marketers Should Be Best Friends with Sales
Brittany leads Metric Theory’s Account Services teams, spanning Paid Search, Paid Social, and eCommerce service offerings, overseeing service delivery and client retention across a 70+ person team. Brittany coaches unit leaders in delivering on effective digital marketing strategies, ensuring client satisfaction, and developing talent.
Brittany has guided overall paid media strategy for several of Metric Theory’s largest clients, with an emphasis on B2B advertisers. She has established mastery in the nuances of paid media strategy for a complex journey from lead to closed-won revenue and the importance of sales and marketing alignment. With a background in economics and math, Brittany is passionate about the measurability of paid media efforts.
Prior to Metric Theory, Brittany worked in product portfolio strategy for IHS Markit and in executive compensation for Semler Brossy Consulting Group. Brittany has a B.A. in Economics and a B.S. in Mathematics from the University of Arizona, where she graduated summa cum laude. Outside of the office, she can typically be found on the ski slopes or on the summit of one of Colorado’s 53 14,000+ foot peaks (of which she’s climbed 42 so far).