In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
Here at Metric Theory, we’re big fans of Google Analytics. For SEM advertising efforts, GA is useful for setting up Remarketing and gaining insight into
What do frozen pizza purchasers, mythology, and pencils have in common? They’re all targeting subsets on Facebook ads, with over 20 million people in each
With over 1.59 billion monthly active Facebook users and more than 4.5 billion likes generated each day, many Facebook Ads targeting categories are likely to
Campaigns, ad groups, ads, and keywords - these are the building blocks of paid search, or so I learned on day 2 of PPC Analyst
In Q4 of 2014 I wrote about the importance of a benchmark document during the PPC client onboarding process. It’s a necessary step for any
I tend to view new accounts as a new journey I’ll be undertaking – the passengers are my client and my Metric Theory team, the