In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
The simplest way to create goals for your digital advertising campaigns is to evaluate based on one of two main outcomes: revenue or leads, or
For lead-generation advertisers, an accurate and profitable cost per lead goal is crucial to building a marketing strategy that maximizes returns. Without a clear understanding
When you launch a Gmail Ads campaign, you should be aware that it likely will not deliver the same direct ROI or conversion rates as
You are probably alarmed when you see one, two, or even three days of paid search account performance that doesn’t hit your goals. However, making
In an exciting development for anyone looking to boost the performance of their Google Shopping campaigns, Google announced today that Shopping Remarketing Lists have been released out
With the holidays just around the corner, a little prep now can drive big results in November and December. In 2014, holiday retailers spent 45%
Laying the groundwork for a well-structured Google Shopping campaign takes time. Creating a granular ad group structure that corresponds well with your product feed structure
There are a million and one ways to develop holiday strategy for your paid search clients. However, the preliminary stages of any holiday PPC strategy
Google Analytics is one of my favorite tools because it allows me to better understand a PPC client’s online business and how paid search fits
Now that we all live in a new world – the world of Enhanced campaigns, I’d like to discuss one of the more significant new